Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Media has evolved with online social and video marketing

By Samantha Kirk Subscribe to RSS | March 16th 2012 | Views:
loading
 
  



Online media has become a huge platform for small and large scale businesses alike. Earlier, online media marketing used to be just website marketing. A company creates a profile on their company on a website. Now, with the millions of web site pages available online, it is extremely rare for a company’s link to come first continuously on a search engine. The other traditional online marketing Search Engine Optimization. But with a huge amount of online content available, the content has to be quite unique and catchy to attract a prospective consumer. Now, viral videos, social networking sites, podcasting, etc. are the new trends for marketing and it has become immensely popular among the users and the product or service is gaining a good reach through these platforms. Because of the various options available for advertising, having website about the business is just not sufficient. An online marketing to have the right effect, it needs be creative and a unique approach. Now, more and more businessmen are appointing people to creatively write content and insert in to the various new forms of marketing that are available.

Marketing through Social Networking web sites and social bookmarking web sites are known as Social Media Optimization. It is one of the types of online media that is on trend now. Many small scale business, freelance business and home-based business are the common marketers who use this form of media. But, it needs to be done cleverly. Just starting a page on a social network is not enough, ways to attract possible targeted audience. For example, if a page is going to be created on facebook on a washing powder, then women are the main targeted audience. Uploading some unique recipes and asking a new user to hit “like” to view the entire recipe and thus the page will increase the amount of traffic to the page. If it is a jewelry page, then uploading attractive pictures and giving their prices will bring in more people in to the particular page. Thus social marketing is not as easy as it appears to be. It requires equal amount of planning to implement marketing through a social network.

Marketing has taken a new turn with social marketing and social book marking. What used to be a formal type of marketing has now become informal. The consumers need not be passive any longer; they can be equally active and have a direct contact with the marketers. In turn, the marketers can have a direct contact with some of their consumers and get active feedbacks from them to improve or upgrade their business. On the other hand, if there are any negative comments then the marketers need to know to cleverly damage control and make sure it does not affect their page.

Video marketing is another effective type of advertising. They tend to make the web a personal experience and create an online community for the product. Now, there are viral videos that are on trend. A video can be pasted on the front page of the particular website with an impressive number of likes by buying the space and a particular number of likes by buying it from the provider. There are also broadcasting that are happening online. People have started filming their own shows and posting them online. This is used when an opinion or views have to reach a mass. These videos can be anything from talk shows to radio shows.

Thus advertising has become a possibility for everyone with various modes of communications like the Cox Communications. It helps people in marketing their product, sell their service, express their views, state their opinions, etc.

Samantha Kirk - About Author:
Samantha Kirk is a freelance writer and an active blogger. She makes wooden jewelry which she markets and sells online with the help of Cox Communications which gives her an excellent internet package.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/internet-articles/media-has-evolved-with-online-social-and-video-marketing.htm

Related Internet Articles Subscribe to RSS

Internet marketing for small business
Published by Smith on December 2nd 2011 | Internet
Internet marketing is considered as most successful platform to advertise the business across the wo...
 
Ethernet fiber internet service is a business necessity
Published by DANA BATES on April 6th 2012 | Internet
This article provides information about Ethernet fiber service provision and why it is the best thin...
 
Efficient SMTP servers help in effective e-mail marketing campaigns
Published by Rio Lee on November 29th 2011 | Internet
E-mail marketing has become one of the most popular marketing strategies that are opted by large num...
 
Effective tips for Internet marketing UK
Published by Wildnet Technologies on March 16th 2012 | Internet
Internet Marketing UK – Wildnet Technologies offers online promotional Internet Marketing Services...
 
SEO by India provides smart and efficient marketing services
Published by Manas Sadangi on January 20th 2012 | Internet
The SEO services India knows your needs and provides the right method to increase your business onli...
 
Social Media Marketing- a revolution in the marketing field
Published by SharonThomas on June 12th 2012 | Internet
Your website gets exposed to many who have never visited the site before. The website information wi...
 
Howcome Cost Per Acquisition Suggestions Can be better than Pay per click marketing
Published by Benjamin Stiller on April 17th 2012 | Internet
Cost per acquisition among the several different activities in existence on Internet advertising. Ne...
 
SEM - the pulse of internet promoting
Published by Robert King on January 5th 2012 | Internet
SEM organisation of UK tunes up with its associates for acquiring some idea regarding your firm and ...
 
5 Steps for successful marketing campaign
Published by Visini on February 10th 2012 | Internet
A client when comes to a marketing firm only thinks of one thing popularity of the product or servic...
 
Promising aspect of digital signage and wifi internet services
Published by Jacob Ryan on December 28th 2011 | Internet
Digital signage is a modern way to electronically display information in the form of advertisement, ...
 
An internet marketing company will make your business profitable
Published by Razon Malid on December 15th 2011 | Internet
Would you, as a car tuning small firm, advertise your services in the New York Times?
...
 
Internet marketing for start up
Published by Nichole Barker on August 22nd 2012 | Internet
Many businesses find it difficult to establish a marketing plan in the beginning stages of their com...
 
Broadband internet changing lives
Published by Jacob Ryan on December 24th 2011 | Internet
21 century will be known for the invention of internet. Today internet is not just a luxury but a fu...
 
Serviciile seo in avangarda profiturilor pe internet
Published by Barbara Woodward on December 15th 2011 | Internet
Afacerile pe Internet au ajuns la o expansiune exponentiala iar concurenta dintre competitori face c...
 
Need marketing materials? Create them quickly using InDesign templates and layouts!
Published by Jack on March 6th 2012 | Internet
No matter which industry your business is in, you would need some form of layout or graphic design t...
 
Benefits & search engine marketing pointing to EdgeRank
Published by Smith Wilson on August 21st 2012 | Internet
Auction web sites 800 trillion you connected It, the foregoing myspace or facebook is a primary aver...
 
Best marketing offering of 180Fusion’s Guaranteed SEO
Published by Steve B on April 11th 2012 | Internet
If you would like more information on our guaranteed SEO programs, or if you’re ready to experienc...
 
Useful tips for finding the right internet marketing platform
Published by Aussearch Marketing on December 22nd 2011 | Internet
The internet has diversified the way we go about our day to day activities totally. We use the inter...
 
Why you Need SEO Marketing India and other types of Internet marketing India for your Business
Published by Manoj Maurya on December 2nd 2011 | Internet
Internet marketing India services are very necessary in today’s web environment. The right Interne...
 
Simple tips to discern the very best email marketing service
Published by Smith Wilson on August 21st 2012 | Internet
Email marketing software can be described as key element a section of a good internet business and /...