Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Characteristics Franchise Website Development Programs Should Have

By Matthew Leanna Subscribe to RSS | June 20th 2012 | Views:

Marketing your franchise is a hard task, especially when you take into account the need to market all of the franchisees under you as well. This can be made easy by a good franchise website builder which can help you market your main franchise as well as the franchisee businesses under you. However, not all website builders came out of the same mold, and some have services others don’t.

Franchise website builders are basically those that let you create multiple websites that all fall under your franchise umbrella. Though the franchisees function as separate businesses, the franchisor would still have to provide support, and giving them a website to market themselves with is part of that. Most website builders let you edit multiple sites at a time, or provide marketing services for those sites, but only a few have these:

Brand Protection

If you have over a thousand franchisees, these franchisee websites can get so diluted to the point that they’re no longer representing your brand. For example, if one of McDonald’s franchisee websites doesn’t sport the iconic yellow-and-red hues of the chain, that’s going to hurt the brand more than help it. Therefore, you need a website builder that guarantees brand protection.

A good website builder would utilize a parent-child relationship. This means that whenever a child website is created for a franchisee, it’s going to follow the same template—same color palette, same fonts, same navigation system—as the mother website. Also, the franchisor can ‘lock’ certain parts of a franchisee website—this means that the franchisees wouldn’t be able to edit corporate content, for example, that might hurt the company.

Analytics & Reporting

Franchise website development companies should also have tools that let you monitor the status of your franchisee websites. The marketing mantra ‘launch, measure, analyze, adjust’ applies even in Internet marketing, and without knowing how your target market feels about your marketing strategy, you wouldn’t know how to fine-tune it so it would perform better.

A good franchise website development program should then provide you with analytics tools that can let you track factors such as number of visitors on each site, the time each visitor spent on the site, what they clicked on, how many became customers, etc. You can then use this data to adjust the content on your website or your search engine optimization strategies to better suit your marketing needs.

Website builders for franchise companies aren’t all on the same level, so be careful when choosing a company to work with. You would want to find a franchise website development company that can meet your marketing needs. For more information, you can visit or

Matthew Leanna - About Author:
If you have questions, please visit us at for complete details and answers.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Internet Articles Subscribe to RSS

Web development India is a universal IT supplier
Published by Akansha on November 25th 2011 | Internet
Web Development Company India is a Web site Design and Web Development India Services firm in India ...
What kind of web development services you can find at the softwarion, com
Published by Meghnath Kumar on February 22nd 2012 | Internet
The required functionality and necessary add-ons are perfectly implemented by them. The web design a...
Strategies to develop the best website design for your company
Published by Wsiworld on July 27th 2012 | Internet
Strategies to develop the best website design for your company...
My baby names website is a dictionary of Boy & Girl baby names
Published by My Main Page on December 23rd 2011 | Internet
There are a number of backgrounds in the Internet world. Likely to be complex elements is how to get...
Sell your website with website broker
Published by James Brewster on November 26th 2011 | Internet
If you have been thinking to sell your website then stop a while and give a thought that why don’t...
Web development India chooses best technology for your product
Published by Akansha on January 5th 2012 | Internet
Web development India offers web hosting services for any types of individual as well as industry we...
Boom of software development in India
Published by Akansha on January 6th 2012 | Internet
Indian Software development companies is a global organization possess a knot of software developmen...
Know all about CMS and get yourself a website at Brushart.
Published by Yogesh Bhardwaj on March 27th 2012 | Internet
There is such an enormous increase of Web demand in todays era, that all we require a good Web solut...
Do not hire rookies when you want to make your own website
Published by Kedar Rosan on December 19th 2011 | Internet
The best way to succeed is to take a look at other existent websites on the internet and take exampl...
Web development India offers all solutions for B2b or B2C
Published by Akansha on December 26th 2011 | Internet
A website design company India provides all type of web services at a place for all your business de...
Software development India provide best services at affordable rates
Published by Akansha on December 29th 2011 | Internet
Software development India is the world famous company which offers different solutions and consulta...
Which Server Hosting is best for your website?
Published by Celina on January 18th 2012 | Internet
In today’s world of cut throat competition, it becomes very important to make an online presence o...
Web development brings your business to the world
Published by Akansha on December 7th 2011 | Internet
Web development India is an integrated web development company. They have the expertise, experience ...
Find out the drupal design and development services of softwarion,com
Published by Meghnath Kumar on February 22nd 2012 | Internet
Let us explain you the drupal customization services. These services are tailored to meet all the re...
Magento Ecommerce development – get the perfect solutions for Magento solutions.
Published by GR Brains on February 23rd 2012 | Internet
OSDI is one stop Magento development Solutions Company we have 10+ years of highly experienced magen...
Software development India offers most superior software platforms
Published by Akansha on November 28th 2011 | Internet
Software development India offers convention software application development services to clients ac...
Carefully revise the law when you want to make your own website
Published by Kedar Rosan on December 20th 2011 | Internet
The best way to succeed is to take a look at other existent websites on the internet and take exampl...
ARE U looking for SEO Services, web design and development.
Published by Rida Webmaster on December 7th 2011 | Internet
We are the pioneer IT Company providing solutions for Web Hosting, Web Design, SEO Services Agra Del...
Multiple services at web design development process
Published by Sitikantha Pattnaik on January 4th 2012 | Internet
A web development company includes number of services in the name of web design development services...
Software development India sprits is to touch the sky
Published by Akansha on January 5th 2012 | Internet
the Software development company India works on the best technologies like dot net with C#,,...