2012 Marketing Forecast
It's a new year, and with it comes new ideas, new innovations and new ways of thinking. The world of marketing is no different. The year of 2012 will mark different and evolved marketing strategies. Interactive marketing agency Cowgirl Interactive predicts them here.
We will continue to see a rise in the use of social media. Photo sharing sites (like Instagram) and blogs (like Tumblr) will see a huge jump by the end of 2012. We will begin to see business learn to leverage these tools to their advantage in marketing.
Videos will become one of the most used mediums on the web. It will begin to be utilized more and more in online advertising, and certainly on the social media sites. It will start to be a staple of business marketing campaigns.
Webinars and webcasts will see a huge jump. As an interactive marketing agency, we already began to see a rise in these in 2011, but 2012 will see these mediums skyrocket. Businesses will begin to use them not only in the marketing campaign, but also internally for training, presentations and more. These will be a big money maker.
Pay per click and search marketing will see a jump as well. As an interactive marketing company, we've seen the use of PPC fluctuate over the past 3-5 years, but in 2012 you can expect to see this become a staple of everyone's marketing campaign. Companies are finally realizing the power of search, and it's going to catch on like wildfire.
Print marketing will almost completely cease, and as more and more cable users switch to online television providers, we will see a huge decrease in broadcast marketing and advertising. The same goes for the radio medium; as users make the switch from broadcast radio to satellite, the advertising that goes into radio will severely decrease.
We will also see the interactive marketing agency numbers rise; with the increase in tools and strategies out there, more and more people will take it into their own hands and start their own interactive marketing agency or firm. This will increase competition in the market, spurring more innovations and most likely, new and previously unheard of marketing strategies. Expect these new strategies to be technology driven and easily shareable amongst consumers.
Want to learn more about what 2012 has in store for the marketing industry? Contact interactive marketing agency Cowgirl Interactive today for more information.
Lexoremman - About Author:
Get the 2012 marketing forecast from interactive marketing agency Cowgirl Interactive.
Article Source:
http://www.articleside.com/internet-articles/2012-marketing-forecast.htm
Related Internet Articles
Published by Ricky Charles on December 9th 2011 | Internet
Published by Smith Wilson on August 21st 2012 | Internet
Published by Rio Lee on November 29th 2011 | Internet
Published by Nichole Barker on August 22nd 2012 | Internet
Published by Samantha Kirk on March 16th 2012 | Internet
Published by Mack on December 6th 2011 | Internet
Published by Smith Wilson on August 21st 2012 | Internet
Published by Aussearch Marketing on December 22nd 2011 | Internet
Published by Wildnet Technologies on March 16th 2012 | Internet
Published by Benjamin Stiller on April 17th 2012 | Internet
Published by Manoj Maurya on December 2nd 2011 | Internet
Published by Steve B on April 11th 2012 | Internet
Published by Liza Andy on January 24th 2012 | Internet
Published by SharonThomas on June 12th 2012 | Internet
Published by Razon Malid on December 15th 2011 | Internet
...
Published by Smith on December 2nd 2011 | Internet
Published by Manas Sadangi on January 20th 2012 | Internet
Published by Mark Twain on December 5th 2011 | Internet
Published by Jack on March 6th 2012 | Internet
Published by Ankit Pandey on December 4th 2011 | Internet