Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

WBE Certification - Marketing & Advertising firms

By Blossom Dana Subscribe to RSS | January 1st 2012 | Views:
loading
 
  



Acronym around WBE is Woman Business Enterprise or Woman owned Business Enterprise. It means that a woman has majority of controls in a business organisation. WBE certification is essential because of various reasons. One primary reason is that many government and local organisations look for track records as women certified in WBE. Not only this, few organisations have designed programs to get into business partnering only with women as owners and necessarily WBE certified women owners. WBE serves as a certificate of trust also for these business entities. WBE certification is a very common concept in the U.S. WBE has a certain set of criteria to be met up like Woman should serve as top most position in a company which could be CEO or president, Woman must be involved in active management and should have ownership in the business entity. The objective of WBE is to persuade the women owned firms to get into business with various business entities that look forward to deal with women owners who are WBE certified.

Marketing firm deals with creating and delivering value to the end users that is customers. In short they deal with the distribution of products and services from producers to the customers that are the end users. Marketing is a broader concept that involves sales, promotion, pricing, packaging and after sales service. Competition is increasing day by day as numerous companies are expanding their product mix. Completion further increases by the introduction of new entrants. It becomes farce when similar products are available for same use at competitive prices. Hence, marketing firms are also on their run for research and development strategy and service orientation.

Advertising firm dc deals with the promotion of products and services of its clients. Few organisations have in house advertising department that is involved with the promotion of the product and in some cases organisations hire third party as an advertising partner in order to meet the advertising needs. Advertising agencies develop the advertising plan keeping in mind the target audience, mode of communication keeping in mind the reach, pricing and brand recall. There are lot of activities generally classified into above the line (ATL) and Below the Line (BTL). On line media has been into great usage for the brand promotion. With more and more people on various social networking sites; it becomes easier to spread a word of mouth and promote the brand. It also serves as an economical way of advertising. It is time effective also. Advertising firms are further compartmentalized into various sub units like creative, media planning and production. Each sub unit has its own role and put together they help advertise a brand.

Marketing firm and Advertising firms have recognized that it is not only the useful and well packaged product help them sustain their business but also a great focus of service orientation is required. Products may be patented but similar products can be manufactured and promoted but service cannot be copied. Service has to be the way of life in an organisation. That is why organisations are spending a lot of time in training and development of their staff so that highest level of services can be offered. Marketing and Advertising firms also look for WBE certification in some specific cases.

Blossom Dana - About Author:
The site offers you information about different types of Advertising Firm dc. This could be helpful for the growth of your business. For people living in Maryland there are several Marketing Firm which could gain popularity to your business.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/home-business-articles/wbe-certification-marketing-advertising-firms.htm

Related Home Business Articles Subscribe to RSS

Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Florida law firm with result Oriented Criminal Appeals
Published by Appea Martin on April 25th 2012 | Business
Justifying motives and targeting the right accused are the basic important things mandatory in the a...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
Earn money from home with B2B marketing portal
Published by Uncleservice on April 14th 2012 | Business
B2B marketing is one of the four business models. B2B marketing is refers to the business to busines...
 
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
Easy methods to Make Your Search engine marketing Campaign Productive
Published by Leila on May 31st 2012 | Business
There are lots of other Seo services Manchester these companies can present that will help you boost...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
What an intellectual property law firm does?
Published by Adli Law on March 27th 2012 | Business
The law firms often provide the proper consultation to their clients before finalizing the case. The...
 
How to choose the best conveyancing firm?
Published by Parramattacitylegal on December 29th 2011 | Business
Choose a firm assignment can be a difficult conveyancing. If you have a law firm that you use for ot...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
The Balgopal firm- is it a help or a fraud?
Published by Dinesh on April 24th 2012 | Business
Balgopal.com is one of the latest online shopping sites. They offer a variety of mother and baby car...
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
Setting Your Hourly Rate with Your Law firm Billing Software
Published by Ivon Lerdorf on May 14th 2012 | Business
Unless you have Easy Soft’s law office billing software, you don’t have a strategy for profitabi...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...