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WBE Certification - Marketing & Advertising firms

By Blossom Dana Subscribe to RSS | January 1st 2012 | Views:

Acronym around WBE is Woman Business Enterprise or Woman owned Business Enterprise. It means that a woman has majority of controls in a business organisation. WBE certification is essential because of various reasons. One primary reason is that many government and local organisations look for track records as women certified in WBE. Not only this, few organisations have designed programs to get into business partnering only with women as owners and necessarily WBE certified women owners. WBE serves as a certificate of trust also for these business entities. WBE certification is a very common concept in the U.S. WBE has a certain set of criteria to be met up like Woman should serve as top most position in a company which could be CEO or president, Woman must be involved in active management and should have ownership in the business entity. The objective of WBE is to persuade the women owned firms to get into business with various business entities that look forward to deal with women owners who are WBE certified.

Marketing firm deals with creating and delivering value to the end users that is customers. In short they deal with the distribution of products and services from producers to the customers that are the end users. Marketing is a broader concept that involves sales, promotion, pricing, packaging and after sales service. Competition is increasing day by day as numerous companies are expanding their product mix. Completion further increases by the introduction of new entrants. It becomes farce when similar products are available for same use at competitive prices. Hence, marketing firms are also on their run for research and development strategy and service orientation.

Advertising firm dc deals with the promotion of products and services of its clients. Few organisations have in house advertising department that is involved with the promotion of the product and in some cases organisations hire third party as an advertising partner in order to meet the advertising needs. Advertising agencies develop the advertising plan keeping in mind the target audience, mode of communication keeping in mind the reach, pricing and brand recall. There are lot of activities generally classified into above the line (ATL) and Below the Line (BTL). On line media has been into great usage for the brand promotion. With more and more people on various social networking sites; it becomes easier to spread a word of mouth and promote the brand. It also serves as an economical way of advertising. It is time effective also. Advertising firms are further compartmentalized into various sub units like creative, media planning and production. Each sub unit has its own role and put together they help advertise a brand.

Marketing firm and Advertising firms have recognized that it is not only the useful and well packaged product help them sustain their business but also a great focus of service orientation is required. Products may be patented but similar products can be manufactured and promoted but service cannot be copied. Service has to be the way of life in an organisation. That is why organisations are spending a lot of time in training and development of their staff so that highest level of services can be offered. Marketing and Advertising firms also look for WBE certification in some specific cases.

Blossom Dana - About Author:
The site offers you information about different types of Advertising Firm dc. This could be helpful for the growth of your business. For people living in Maryland there are several Marketing Firm which could gain popularity to your business.

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