Promoting Local Businesses in Downtown Clifton
If you are the owner of local businesses in Downtown Clifton then you need to find ways that you can promote your company and get your website seen by the masses. The secret of promoting a local businesses in downtown Clifton though, is to make sure that you promote to the local market which not only gives you a bigger share of a smaller market but also ensures that your market are all customers who will be able to use your services in Clifton.
So how do you go about promoting your business in Clifton? Well one method is by using SEO that is targeted at the local area. If you want to promote a company in Clifton then you should be looking for keywords that recognize this for your site. For instance 'Italian food in Clifton' rather than just 'Italian food'. There are so many websites aiming to target 'Italian food' that you wouldn't stand a chance of getting to the top of the SERPs, however by using this more specific term you can manage to get the right people to your site and increase your chances of getting to the top spot of Google – letting you gobble up 60% plus of the traffic.
You should also be sure to look at what it is that local customers are searching for. You can do this by doing keyword research that focusses on local searches. Go to the Google Keywords Tool and try typing in related terms, and then look in the right hand column where it should tell you how many people are searching in your local area rather than just globally. Target these keywords and more of your traffic will be based locally in Clifton.
Meanwhile you can also try using local directories and voucher sites. By getting yourself onto a local directory you will be able to ensure that people can search for you, and you will also be able to help Google find your site in the context of your location.
Voucher sites are also highly effective as a means of promotion. Using voucher sites it is possible to get your website seen by lots more visitors who will all be more likely to want to use your business – because they will get money off. Of course you will lose some of your profit to the deal, but this will be more than made up for by the amount of customers you will generate. And remember that even the people who don't use the offer, but who see your vouchers on the site, will still sit up and take notice of your website.
On top of all this you should also look into ways of promoting your local businesses in downtown Clifton itself with fliers and leaflets. There will be local magazines for instance that you can get your business mentioned in or reviewed in and this is only a phonecall or letter away. Likewise you'd be surprised at how many noticeboards in coffee shops and stores allow you to promote yourself for free.
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