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Pinterest for Direct Sales Businesses

By Navneet Subscribe to RSS | August 7th 2012 | Views:

Direct sales consultants should use Pinterest for marketing their business. With this new format a plan and strategy on how to use the new social site for business will pay of well for direct sales consultants looking for more business and shows.

Pinterest is making a big splash in the social media world. Not too long ago it was an unknown little company with no chance of challenging the big boys on the social media block. But it is beginning to make its mark online and individuals in the direct selling business need to take notice.

The site has become popular with females and continues its rapid expansion. If you are in the direct selling business and you are not on Pinterest, get to their site and sign up as quickly as possible. Many experts believe that Pinterest will be a vital tool for people in direct sales for 2012 and beyond.

Starting Pinterest For Business

Getting started in Pinterest is important for direct sales consultants. Start slow and think about your plan.

When you sign up for an account, you get several default boards on which to load content. You can also create your own boards if you prefer. It is advisable to load content on your boards as soon as possible, but you may want to hold off on loading business content.

Become familiar with Pinterest by loading content you are passionate about. This will help you learn about the site without worrying about marketing and promotion. This will also help others get to know you as a person, not just as a marketer. If you love to cook, build boards with recipes and cooking tips. If you love working out, build boards with content on exercises, workout devices, and nutrition. Build boards based around your passions first.

Business Content On Pinterest

Once you are familiar with the various aspects of Pinterest, then you can begin loading content from your business and begin using the site as a promotional tool. Building your brand before the individual products is also a good way to let your personality come out on Pinterest. You build your brand by talking about yourself, the companies you sell, the causes you support, the ways you grow your business, and other important pieces of information about you and your company.

Direct Sales Brand

After you have built your direct sales brand on Pinterest, you can begin selling products. However, outright sales pitches may not be the best way to market your products. You can create a board that contains many of the products you sell and include a link to your website. In the descriptions and comments, it is important to use as many keywords as possible that will bring people to your little corner of Pinterest and the Internet.You can save the hard sell for your website.

Pinterest works best if your products are of interest to females between the ages of 25 and 50. It also works for products that are visual. Cookware, scrapbook items, crafts, home décor, fitness items, and books are just a small sample of the types of products that can be effectively promoted on Pinterest. For individuals in the direct selling business, Pinterest can also be used for team training and team support by sharing videos and training tools.

New social media sites pop up all the time; many of them disappear as quickly as they appeared. However, Pinterest has become a popular site and continues to gain new members. Direct sales consultants need to take advantage of the popularity of Pinterest. Those who get on board with Pinterest now will be poised to reap more profits in the future.

When you think strategically about how to market your direct sales business on Pinterest you will generate sales and find business.

Navneet - About Author:
Follow Deb on Pinterest and check out her Pinterst pin board for direct sales companies she loves or visit the direct sales business center for more lead generation ideas:

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