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How to Plan a Direct Sales Opportunity Event

By Navneet Subscribe to RSS | August 8th 2012 | Views:

A direct sales opportunity event is your chance to put your company on display and get other people interested in joining your organization. The success or failure of the event is all in the planning.

Learning how to get an opportunity event right may take work and practice. Each event will lead to a better event the next time as you learn what works and what does not work. The goal is to show your direct sales business or company in the best light and also to get people there who are looking for what you have to offer.

When you are putting together this seminar for your direct sales business, you need to include all of the elements of your business that make it special. This event will attract people who are casually interested in a consultant opportunity, and those that are extremely interested. Your presentation needs to appeal to the entire audience if you want to be able to grow your roster of field reps.

The key to a successful opportunity event is the planning. Party consultants are only going to want to work for an organization that gives them a feeling of confidence. This event is your chance to make a good first impression on the people that will help you grow your business.

Business Overview

When you discuss a company overview in your opportunity event, you want to start with the main direct sales business organization.

For example, if you are a Mary Kay consultant then you will want to start off by discussing Mary Kay first and then your team organization.

Discuss the support that the parent company offers and the many perks that come with working as a field rep. You can also give your personal experiences with the company to add a more personal angle to the relationship. You will spend the entire event selling your personal business to potential consultants. But you will need to start off by making field reps feel confident in the parent company first.

Direct Sales Opportunity

When trying to convince people to work for your organization, one of the strongest attractions is the opportunity that you offer. The main feature of that opportunity should be the income potential, but if you have other things to offer, then that would help make your presentation more compelling.

Price discounts on product, host benefit packages an established marketing network to get bookings and the ability to create their own schedule are some of the things that would help to make the opportunity attractive to potential consultants.

Direct Sales Product Demonstrations

It is difficult to convince consultants to join your team when they do not know what they will be selling. Once you have outlined the opportunity you have to offer, it is then time to let the consultants see the products they will use to achieve their goals.

Display as many products as you can and allow potential consultants to interact with the products. But be sure that you demonstrate your more popular products to help get all of the recruits excited about the prospects of working for your organization.

When you market your opportunity event, always create a sense of urgency for people to reserve their seats at the event. This will help to create a strong sense of excitement for the event and will have potential consultants lined up and ready to work for your company.

Navneet - About Author:
When you plan an direct sales opportunity event carefully you will find consultants who want the products, opportunity or services that your business has to offer. Learn more about planning an opportunity event at:

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