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Membership Management Systems – Basic Features to Seek

By Fitness Force Subscribe to RSS | February 18th 2012 | Views:

Large chains that operate numerous gym centres usually need customer relationship management (CRM) systems that feature integrated membership management software to control and deal with all tasks related to customer relations. Usually, a standard CRM system will not feature such functionality in view of the fact that membership management is a niche market that is not covered by widespread CRM solutions. A successful CRM strategy includes managing all aspects of vendor-client relations, thus, gym centres definitely need a membership management module to be integrated into the CRM platforms they use. This in turn raises the question of what type of CRM system to purchase and implement while getting maximum functionality.

A fitness centre owner can find a variety of CRM solutions in the market; however, only few of them will feature a member management system. It is advisable to avoid customised software solutions for gym management. Fitness centres may find it easier to choose easy to use software, which can be implemented quickly. Monthly payment contract is beneficial for small and medium businesses, which cannot afford a huge one time investment. A CRM system that features an integrated member management module and all related functionality like billing, sales management, and marketing operations, looks like a good solution for owners of health exercise facilities due to a rapid implementation cycle and relatively low cost of software deployment.

Such a module can reduce overall costs of running a business, while performing its core functions; namely, taking care of overall club management, including on-time and accurate billing procedures, identification of best and prospect customers, and management of marketing campaigns. A more advanced solution can handle sophisticated marketing campaigns, covering online, phone, and email campaigns, targeting prospect customers of a business.

The main task of a good member management system is to keep gym members satisfied and secure flawless communication and on-time preparation and delivery of all bills, fees, bonuses, discounts, etc., while functioning in reliable and easy to use manner. Software support plays an important role in running a successful business in present-day, therefore, those who are tempted to select a freeware CRM solution should be aware that usually little or no software support is provided by these products. Error-free and uninterrupted software performance is crucial for a reliable club management system. A limited number of software developers and vendors offer 24/7 support. Ability of a software vendor to provide flexible support options and fast reaction time if a problem occurs should be taken into account when selecting a CRM solution to implement.

Automation of sales is another valuable functionality to consider when deciding which CRM product to deploy in a gym. Sales force automation (SFA) can reduce payroll expenditures by decreasing the number of employees required to serve and manage large number of clients, while taking care of many sales procedures performed manually in the past. In fact, SFA has an ability to track all phases of vendor-customer sales interaction and relations.

Finally, gym centre club membership software can greatly enhance overall business performance and simplify enterprise procedures; therefore, a thorough assessment and evaluation of available software products is required.

Fitness Force - About Author:
A decent club membership software should feature an easy-to-use and intuitive interface, characterised by easy navigation and straightforward help menus to assist and became a complete club management software.

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