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How Usability Plays Key Role in Selecting Club Software

By Fitness Force Subscribe to RSS | February 24th 2012 | Views:
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Entrepreneurs and corporate executives in the health industry already know that running a successful gym centre or chain of sports centres requires implementation of club software that usually features most functionality characterizing a Customer relationship management (CRM) system. Decent club management software solutions would feature functionality to find prospect customers, identify current best clients, organize marketing, campaigns, run everyday gym-customer relations, allow managers to prepare work schedule of trainers and other staff.

A relatively large number of sport club management software is available in the market, however, a good fraction of these solutions lack usability in terms of easy-to-use navigation, comprehensive interface and a stress-free learning curve. In addition, only a select number of CRM solutions, specifically designed for management of sports clubs, can offer an integrated solution that is able to take care of additional business tasks and perform virtually all necessary business operations required to run a successful gym.

A thorough analysis of existing solutions in the market shows that purchasing a tailor made solution sometimes is not the best method to get efficiency and usability compared to CRM solutions that offer a ready-to-use, customizable product, which is purposely designed to meet highest standards in sports centre management industry.

Speaking of timeframes, CRM systems exist whose implementation may take weeks and months within a large enterprise or even a small sports centre. Therefore, ready-to-use solutions that can be deployed rapidly look like a more appropriate solution for health club businesses where an ongoing and uninterrupted service is taking place. Some vendors provide club management software that can be deployed and implemented within 48 hours or less, even in larger enterprises.

A tailored CRM requires the system’s Help section to be re-written and updated, therefore, slowing down the process of familiarising with the software and making the learning curve more troublesome.

Complexity and ability to handle various types of data and different business processes is a core functionality of a good CRM system, although a gym centre will rarely need all extended functionality such software can offer. Moreover, a too complex and sophisticated system can damage flawless business process within a sports centre and pose risks to personnel becoming overwhelmed by its complexity.

Gym client management software is expected to take care of everyday tasks concerning management of club-customer relations, offering methods to attract new customers and retain existing ones. Thus, a simpler but trustworthy solution may prove more valuable for a sports centre that seeks reliable sports club software. Workflows and data collected can be complex but a good CRM system would offer straightforward solutions to everyday tasks, while providing assistance to take more informed managerial decisions.

Implementation of a reliable CRM system can be a really painful process, therefore, sports club owners should carefully asses all options they have prior to selecting one product over another. Vendors of club management system provide a great variety of solutions and selecting a ready-to-implement and easy-to-use product can save much trouble to corporate executives running a sports facility.

Fitness Force - About Author:
A decent gym software solution should feature an easy-to-use and intuitive interface, characterised by easy navigation and straightforward help menus to assist and became a complete club management software.

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