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10 Things Your Web Stats Show You About Your Online Business

By Allistir Red Subscribe to RSS | February 27th 2012 | Views:
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Whenever you run an online business you need to ensure that you have web stats to show you details about your online marketing campaigns. You need to fully understand what your web stats show you as well as how to use them to your advantage. Hiring a company like SEM Media Group will not only give you the access to web stat reports but also the expertise needed to help you alter your existing campaigns for more effectiveness and create new ones that will gain your business more visibility and of course, more profits. Below are ten things that SEM Media wants you to understand about your web stats, take the time to learn and understand what each offers.

• Unique Visitors – This shows you how many unique visitors you had on your website. The tool uses the ip address from each visitor so it does not matter if it they click through to all of your pages or just enter the landing page and leave, they are counted as one individual visitor. SEM Media Group can follow this data to determine if your traffic is improving over time or if it is stuck in a rut.

• Traffic Location – By understanding where your traffic is coming from you can establish what campaigns are working best for your business. SEM Media will help you to create a better balanced marketing campaign to ensure that you are reaching the targeted audience you need for increased profits.

• Referrals – Referrals are a huge part of your marketing campaign and can be the most affordable method for advertising your business. With SEM Media Group analyzing your referrals you can find out what pages are linked to your site as well as which ones are giving you the most valuable referrals.

• Keywords – Your keywords are a large part of your marketing campaign and will be used in various ways to enhance your visibility online. SEM Media will help you to create the best possible keywords or keyword phrases for your targeted audience as well as help you implement them into the best possible campaigns.

• Specific Page Information – Your website is built with a landing page as well as many other pages within the main site. SEM Media Group will help you determine where your visitors enter through your site and which pages are getting the most traffic. This information will allow SEM Media Group to tweak your pages and get more traffic to the sites that seem to be getting less action than the others.

• Time Stamp – The time of day may not seem like an important aspect to your web stats but it can help SEM Media to determine when your sites are getting the most traffic and then narrow down specifics about that audience.

• Entry/Exit Pages – Where a visitor enters onto your site and where they are when they leave can help SEM Media to determine what marketing campaigns are working and how effectively your web pages are designed.

• Day Of The Week – This data is similar to the time of the day and will help you to determine when and where to launch your promotions or other special events.

• Time Spent On Site – The time that a visitor spends on your site can help you to determine if they are finding what you have to be valuable. If they simple enter the landing page and exit within seconds or even minutes chances are they are not seeing what they were searching for quickly enough.

• Error Reports – Any links or images or content that is on your site will need to be working properly for the most effective impact on your visitors. If you have bad links, images not loading or content that is incorrectly displayed the error reports will tell you and allow you to quickly resolve the issue.

Allistir Red - About Author:
SEM Media group is your one-stop solution for growing your business online through search engine optimization, web design, social media management, online PR, brand management and more.

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