Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Netflix Always New Way to Get Movies

By Robin Subscribe to RSS | February 2nd 2012 | Views:
loading
 
  



Do you use Netflix? I've used the service for years and have always enjoyed the selection and service quality. But if you've spoken with any active Netflix user lately or kept up with the latest social media headlines, you've probably learned that Netflix customers aren't too happy. Netflix, which has offered a simple DVD movie rental and streaming package for years, recently decided to separate these two services and raise the prices of each. Netflix will become a streaming only company, while a new company called Qwikster will offer DVD rental.

Reed Hastings, the Co-Founder and CEO of Netflix, explains the need for specialization as the reason for the split in his recent apology email sent to Netflix customers. Hastings states that DVD and streaming services are different services with different cost structures that need to be marketed separately and grown independently.

Why are Netflix customers so upset? Hastings announced these service and price changes through press releases instead of addressing customers directly. Hastings acknowledged his mistake and apologized to Netflix customers in an email in which he said, "I messed up. I owe you an explanation." But of course, a lot of damage had already been done.

So what can businesses learn from Hastings' mistake? Always communicate major changes in your business with your audience directly. Customers will appreciate hearing about changes or mistakes from you instead of the media. And if your business does make a mistake, apologize publicly and directly. Though Netflix customers are still not thrilled with the separation of the DVD and streaming services, Hastings has done a good job of admitting his mistake, apologizing to Netflix customers and explaining the situation. But, as Hastings has learned, it is better to announce your changes to customers beforehand, avoiding - or at least limiting - the need for crisis communications.

I know I will continue to be a customer of Netflix as they've done a good job at recommending movies that I will enjoy based on my previous ratings. This may be the ultimate strength of Netflix, knowing what movies you'll enjoy, and will keep it ahead of other streaming services in the future. What is your take on the Netflix split? Would customers have received news of the division and price hike better if they had heard from Hastings first? Do you think Hastings was effective in apologizing to customers? Would you have handled the situation differently?

Sarah Hamilton works for the Nashville PR firm, Lovell Communications Inc. They are a national marketing and watch hollywood movies agency that protects brand reputations and works with companies to build and grow their businesses. They specialize in public relations, crisis communications and healthcare marketing services.

Robin - About Author:
This is leading website where you can watch Free Movies Online or worldwide on occasion on New Year, we allow you to watch Malayalam Movie Online and Online Hindi Movies, to be sure you are getting everything.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/entertainment-articles/netflix-always-new-way-to-get-movies.htm

Related Entertainment Articles Subscribe to RSS

Get best deals on the products while shopping online with the use of Cherrymoonfarms.com coupons
Published by Gayathri Devi on February 25th 2012 | Entertainment
These discount Cherrymoonfarms.com coupons help customers get discounts on various products or servi...
 
Find Tessabit.com coupon code online and get exclusive online savings
Published by Parvathi Chitti on April 9th 2012 | Entertainment
Online Tessabit.com discount codes, also called Tessabit.com promo codes or Tessabit.com coupon code...
 
Free guide to online video converter
Published by Meghnath Kumar on February 7th 2012 | Entertainment
It is not only a partial online video converter but it is an intermediate and total online video con...
 
A popular Wow free server serves your online gaming needs
Published by Julia Bennet on January 31st 2012 | Entertainment
The world of online gaming is buzzing with the enthusiasm of the players. Today’s young generation...
 
It is better to play slots online
Published by Jamessms on December 29th 2011 | Entertainment
Technology has become a very important part of people’s everyday lives. Of all the technological a...
 
Enjoy Diablo 3 for PC at slashed down prices online
Published by Lamar Wisneski on January 28th 2012 | Entertainment
This dynamic game diablo 3 for PC, with its high quality 3D graphics and astounding sound quality wi...
 
Admirable party decorations in the online
Published by Alina Jose on January 24th 2012 | Entertainment
Partydeko is the best way to get all your accessories at a place. We get the best decorations in the...
 
How to buy music CD from online music store
Published by Tony Hoyle on January 25th 2012 | Entertainment
Save money and time by shopping online the CDs of favourite tracks. Various online store are offerin...
 
Buying cd Key from an online cd keystore gets you double benefits
Published by Samuel Truelove on January 15th 2012 | Entertainment
The world is a playground and computers are their pitch where players come and go and compete to get...
 
Passionate about guitar- Learn from online classes
Published by Jane Cyrus on June 4th 2012 | Entertainment
The most important part in the life of a guitarist is when he realizes how to play guitar more effic...
 
Simple and convenient way of buying tickets through online websites.
Published by Kashish Budhwani on January 7th 2012 | Entertainment
If you have never attended a live concert ever then you should know that it feels immensely thrilled...
 
Artists and fans benefit from finding the hottest House music online
Published by Christian Aird on April 19th 2012 | Entertainment
Finding House music online has become increasingly simple thanks to hosting and promotion by dedicat...
 
Find Bodybuilding.com coupon code online and get exclusive online savings
Published by Gayathri ShielpaDevi on April 9th 2012 | Entertainment
Get the Bodybuilding.com Coupons on website - godeals.com, which is a
pundit in saving money th...
 
A popular Wow free server serves your online gaming needs
Published by Julia Bennet on January 31st 2012 | Entertainment
The world of online gaming is buzzing with the enthusiasm of the players. Today’s young generation...
 
Is it safe to buy Jersey Boys tickets online?
Published by Adair Sawyer on March 19th 2012 | Entertainment
There are times when we fear buying stuff online. We cannot be blamed for being sceptical because of...
 
Enjoy Watch cool movies online
Published by Robin on January 8th 2012 | Entertainment
Watching online movies on DVD is always a unique way to featured new movies will bring lots of enter...
 
Five trends of future online games
Published by Zhang Lei on June 5th 2012 | Entertainment
The year of 2012 is sure to be the year of online games. This year is a lucky year for the developme...
 
Buy cd key online and save more on online games
Published by Samuel Truelove on January 6th 2012 | Entertainment
Fight and earn, Play and earn and go on adventure and earn, solve a case and earn and stop a bank ro...
 
PC games key is best to buy from online cd key store
Published by Samuel Truelove on January 21st 2012 | Entertainment
Order a PC games key online and install it on your personal computer or laptop within minutes. The d...
 
With a little effort the right online Alevahealth.com coupons can save you a lot of money
Published by Gayathri Devi on February 16th 2012 | Entertainment
To save money on various purchases over the Internet, you can search the Internet for websites that ...