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The Relationship between Man and Machine in a Call Center

By Sonia Roody Subscribe to RSS | April 20th 2012 | Views:

In a call center, its state-of-the-art equipment only forms half of its overall strength. The other half can be found in the skill and can-do attitude of the agent manning his cramped desk to take calls. It is a place where both man and machine work together for the good of everyone.

It doesn’t matter if a call center has the latest gear, as the person who will be using it will still be the basis of a job well done. On the other hand, it doesn’t matter if the person is tech-savvy if he acts toward clients with an attitude that is anything but good. Each component is capable of producing a set of good results; put them together and you get something even better than anything you may expect. In this case, it’s all about both man and machine being good.

Man: The agent behind the desk is a key player in ensuring the success of every activity in the call center. The way he speaks with the client can determine how well the call center in general is performing. Of course, in dealing with a customer, a sunny disposition should never be too far from the traits of a good agent.

In addition, he must also know the nuts and bolts of modern call center systems, as well as the answer to any inquiries made by the client. It is for this reason that call centers train their agents to think and act professionally no matter what. Nothing good will come out of shouting back at the angry client; it can only make things worse.

Machine: Technology has graced the modern call center with computers, telephones, and other communication devices. The Internet also plays a crucial role in providing fast and high quality service any client could hope for. Since technology is constantly growing, a call center’s abilities will also grow over time. New functions will spawn from new gadgets introduced to the market that can help a call center function well.

A call center is a place where man and machine work together. The professionalism of the agent combined with the urbanity of technology accounts for a call center that stays up-to-date in the changing world. Do well in taking calls and the results from a satisfied customer will take care of the rest.

Do you want more information on the relationship of man and machine in a call center? Check out the website of the International Customer Management Institute at and read their vast bank of articles, reports, and blog posts.

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