Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Bulk SMS Playing a Key Role in Present Day Marketing

By Avena Sowell Subscribe to RSS | May 7th 2012 | Views:

Talking of various mobile phone services, SMS or short messaging service is undoubtedly the most popular one of the family. Irrespective of age, social status and purpose, almost every single cell phone user sends as well as receives a variable numbers of SMS everyday. The only difference lies in the fact that while some might be sending hundreds of SMS everyday, some other might be sending a relatively smaller number. The commercial sector has been trying to use this general trend to their advantage. Guess how?

For those who have still not got the answer let me spill the beans. We are talking of Bulk SMS Messaging, which, if used appropriately can serve as a great marketing tool. To elaborate on this, as highlighted above, almost every mobile user follows SMS on a regular basis. So, what if information related to services, products, discounts offers and others are forwarded to the people in the form of a text message? On one hand it will ensure that a large number of targeted clients come to know about the services within minutes, on the other side it is going to reduce the total advertising cost by a considerable margin. What it effectively means is achieving a better marketing in an even lower cost compared to the traditional offline advertising modes. What better can businesses expect to get?

Businesses mostly make use of the newly developed advanced messaging software to send Bulk SMS messaging to their potential clients. The mass response to this form of advertising is mixed to say the least. While some might well be motivated by such notifications, few others get irritated at receiving such messages. However, from the business point of view, even if twenty percent of the recipients show a positive attitude towards SMS alerts, at the end it stands as a big bonus for the companies.

In its starting days, Bulk SMS messaging was more of a trial and error process where the outcome was not known but companies tried their lucks hoping for something good to transpire. However, with time, the process is getting a lot more scientific as well. Companies are nowadays maintaining databases containing the contact details of all senders. Next, the details of the responders are also being collected from various sources and what follows next is even dramatic. The original database is updated, assigning special priority for the list of respondents. Therefore, for every further transaction, the percentage of positive recipients is rising higher and higher.

Apart from businesses, Bulk SMS messaging also finds large and widespread application for educational and social awareness purposes, issuing notifications and warnings to people and many more. Starting from school and colleges to the national Governments, the presence of bulk message is presently visible everywhere. However, to ensure the effectiveness of your Bulk SMS messaging campaign, It is important to choose the right bulk SMS service provider that can save you time and communication costs. Message Media is one such company that offers easy ways of integrating bulk SMS messaging into your marketing plan.

Avena Sowell - About Author:
Message-Media a business SMS Gateway provider of sms api, mass sms, bulk sms messaging, sms mass, send sms messages online and sms offer a 100% uptime guarantee, the only one of it’s kind for US businesses and organizations.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Communication Articles Subscribe to RSS

Send free text messages: managing messaging costs
Published by Martin Crowe on January 19th 2012 | Communication
Free text messaging websites have gained popularity with people of all ages at helps in managing and...
Text messaging online: Reliable way to communicate
Published by Adam Fred on July 19th 2012 | Communication
SMS service is available for a variety of network connections for phone, and now even it is availabl...
SMS Gateway in messaging: how it makes business simple
Published by Avena Sowell on April 18th 2012 | Communication
Use of SMS gateway has made life simple for business and people as the most viable solution towards ...
Get bulk SMS services for efficient marketing campaigns
Published by Avena Sowell on February 20th 2012 | Communication
SMS Gateway providers help business send a text message to multiple recipients across multiple netwo...
A Simpler and faster way of messaging
Published by Avena Sowell on June 26th 2012 | Communication
Text messaging is a process by which text message is exchanged between mobile phones and is an impor...
Bulk SMS messaging: benefits of sending an SMS
Published by Avena Sowell on May 10th 2012 | Communication
There are many advantages associated with the bulk SMS messaging and this makes it very popular amon...
How bulk SMS marketing could benefit your business
Published by Avena Sowell on March 2nd 2012 | Communication
The SMS service an efficient tool businesses can use to enhance relations with their customers.