Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Leveraging Social Media Marketing to Promote Your University

By Stella Richard Subscribe to RSS | May 2nd 2012 | Views:
loading
 
  



The onset of web development owes a hand of prosperity and e to professional bodies all over the world. Over and above that, the emergence of social media marketing has equipped every corporate with a formidable weapon to promote themselves to audiences in all parts of the planet. Not only corporate institutions, but also educational bodies have employed Social Media Marketing as a technique to reach out to its audience. Vancouver College and many others; have availed to SMM to promote their programs to prospective students and their parents alike.

What is Social Media Marketing?

SMM is an integral part of Internet Marketing and is the most utilized form of media today. This very tool of communication has made the world a smaller place. It brings people from various backgrounds and countries together. They help companies to promote themselves through various media such as videos, social sites and interact with their appropriated target audience.

SMM has its advantages

Taking advantage of the tools endowed by Social Media Marketing, educational bodies have started adopting strategies to promote their respective universities online. Various universities have blogs, fan pages and Twitter handles on Facebook, Twitter and Linkedin; the portals where most internet users hangout day in and day out.

The virtue of SMM is that it is has captivated a large number of members and it is rather cost effective. Universities market their extracurricular activities, student rewards and acknowledgements through Social websites. This in turn, has driven a great deal of traffic to their personal websites and blogs etc. This traffic has further effected the enrolments and generation of leads.

Universities are also using these marketing strategies to stiffen and strengthen their brand names. Brand development holds a lot of importance in today’s day and age, educational bodies are not leaving a single stone unturned to make their presence felt and established. Bolstering the University’s personality and prospering its deeds, history and achievements online, has attracted more students.

The fight of Universities

Simply marketing your university is not enough. Therefore, various means of media and communication are being strained and used to no end. With the progress of media, innovative ideas stream in to promote brand names.

The fight to acquire the best and most ingenious tactics of marketing and advertising is still ongoing. The unstoppable usage of SMM as a tool has compelled Universities and strategists to discover newer ways of promoting their programs.

The conventional means of communication are being used to a great extent too. But, the pragmatic outlook and utility of Social Media Marketing are invincible, which have attracted a number of educational institutions. The appeal of Internet has captured a large number of consumers. It has come to become one of the most appropriated mediums.

Stella Richard - About Author:
Eton College is a PCTIA accredited private career college specializing in Hospitality Management, Travel & Tourism, Business Administration training and Vancouver College, BC, Canada.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/college-articles/leveraging-social-media-marketing-to-promote-your-university.htm

Related College Articles Subscribe to RSS

Select the right online university for distance learning courses
Published by Steve on January 11th 2012 | Education
If you are planning to go for distance learning education programs, you must make sure that you are ...
 
Distance learning courses are gaining popularity by the day
Published by Roger Pointing on December 15th 2011 | Education
Get your long desired MBA from the distance learning courses since they are the most happening cours...
 
Availability of MEWP courses
Published by Czeslawa Wakefield on July 10th 2012 | Education
MEWPs stand for Mobile Elevating Work Platforms which are an essential component in the building and...
 
Christmas exam revision courses: Our Exam Confidence Teachers
Published by Richard Riddell on December 8th 2011 | Education
We are very lucky to have attracted an exceptionally high calibre of teaching staff to facilitate yo...
 
How can you improve your career with the distance learning courses?
Published by Rogar Mur on December 29th 2011 | Education
The new way of teaching the world is through the distance learning courses. But is it true that the ...
 
Digital marketing training and its courses
Published by Digitalcourse on July 27th 2012 | Education
This is the popular or interesting method to provide advertises to the targeted audience by using di...
 
University MBA courses online are first choice of professionals
Published by Roger Pointing on December 7th 2011 | Education
Online MBA courses from some reputed university have become very popular with students particularly ...
 
Why Correspondence courses are so Popular among the Career Aspirants
Published by Rogar Mur on January 9th 2012 | Education
This article will let you know about the importance of the correspondence courses for the career asp...
 
Film courses That Trends for the Most Demand Job and Course
Published by Kenedy Olson on February 2nd 2012 | Education
The schools for film making is not other than the other schools and students there are just the typi...
 
Working of Physics, Biology and French A2 Revision courses
Published by Richard Riddell on January 27th 2012 | Education
All of our revision courses; A2 revision course, Physics revision course, biology revision course, ...
 
Build your career prospects with the help of computer professional courses
Published by Anil Kumar on December 27th 2011 | Education
initiated an unconventional means of learning arrangement. Online professional course allows you the...
 
Choose any drop to study from the ocean of courses available online!
Published by Rita on March 27th 2012 | Education
Life is always about excelling in the career with the respected and prestigious name which is mostly...
 
Go for professional courses after 10 +2 and brighten your career prospects
Published by Anil on December 26th 2011 | Education
complete your 10 +2 in order to make better your career prospects. Now plain gradation degrees are n...
 
PAT testing courses for learning PAT testing
Published by Zach Sheldon on May 23rd 2012 | Education
The safety of people working in your work premise can be ensured through regular PAT testing of elec...
 
Why should you go for professional training courses?
Published by Anil Kumar on December 24th 2011 | Education
An existing professional also has to keep himself updated with the most recent change in the industr...
 
Distance courses embracing the field of psychology
Published by Jems Morgan on April 4th 2012 | Education
The content aims at informing aspirants on how a psychology degree is attainable through distance le...
 
Keep up-to-date with professional courses after mba finance
Published by Anil on December 27th 2011 | Education
These courses equip the finance professionals to handle the intricate upheavals in the share market ...
 
Importance of English courses Bristol in today’s era of globalization
Published by Esl-languages on August 8th 2012 | Education
English is undoubtedly the most famous and widely spoken language in the whole world. It is a common...
 
Advantages of PAT training courses
Published by Zach Sheldon on May 23rd 2012 | Education
Proper maintenance of electrical equipments is necessary for preventing electrical accidents....
 
Have the Best Learning Experiences with Advanced Distance Learning courses
Published by Rogar Mur on March 21st 2012 | Education
The several courses offered through distance learning procedure of imparting education have indeed p...