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Business Marketing Training Prepares You for Further Education

By Jason White Subscribe to RSS | May 18th 2012 | Views:
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If you’re seeking a Business Marketing training program that allows you to pursue further education after obtaining a solid foundation, the Business Administration – Marketing offering at Centennial College may be for you. That’s because this program is designed so that qualified graduates may be eligible to participate in articulated programs with selected universities, institutes and professional associations. These partnerships allow students to apply credits earned at Centennial towards further study at other institutions. Partners of this Business Marketing training include: Athabasca University, Algoma University, Royal Roads University, Ryerson University, Davenport University, Northwood University, University of Lethbridge, Griffith University and University of New Brunswick.

Of course, this program isn’t just for those who wish to pursue further education. Centennial College’s Business Marketing training also prepares its students to enter positions such as: Marketing Coordinator, Marketing Analyst, Promotions Assistant, Sales Representative, Assistant Brand Manager, Public Relations Assistant and Advertising Assistant. In one way or another, these professionals manage the many links between an organization and its customers. Marketers analyze consumer needs, develop products and services to meet those needs, anticipate competitors’ actions and react swiftly to shifts in the environment. They also develop pricing and communications strategies, interact with suppliers, customers and the public, all while looking out for their clients’ best interests.

Taking three years to complete, Centennial College’s Business Marketing training combines a broad-based education in business and specific training in marketing. This specialized training includes marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning.

In fact, the offering is set up so that in their first semester of Business Marketing training students participate in courses that are common to most Centennial College business programs. In this first year, courses include: Strategies for Business Success, Fundamentals of Business, Microcomputer Applications Software, Business Operations and more. They then go on to courses such as Brand Management, Interactive Marketing, Marketing Research, Professional Selling and more. Weaved into all of these Business Marketing training courses are case studies, guest lectures, presentations, projects, and computer simulations and technologies.

To complement on-campus Business marketing training, Centennial College offers students an industry project feature. Participation in this feature includes students working in team setting on a real project that is sponsored by an entrepreneurial endeavour, small business or major company. This is the students’ opportunity to show potential employers how well they work under pressure and in a professional situation.

It should be noted that in order to graduate from this offering, students must maintain a C grade average and an overall GPA of 2.0.

In order to apply for this Business Marketing training, students must have at least an Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older). They must also have completed the English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.

Jason White - About Author:
In this detailed article, Emma writes about Centennial College’s Business Marketing training, which balances foundation business courses and more specific marketing ones.

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