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Why to be the ‘winter-dependant’? a question for leather coats manufacturers!

By David Hudson Subscribe to RSS | February 6th 2012 | Views:
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Leather jackets and leather coats are worn during winter. There is nothing wrong about this. But for the ‘winter-dependant’ leather coats manufacturers, there is a matter of concern because marketing and promotional activities should not be the ‘winter dependant’ at all. Usually, buyers and consumers of other products and services are approached throughout the year but whenever it comes to promote and advertise leather coats and jackets, almost all leather coats manufacturers advertise their products during the winter season only, especially in the Asian and African countries.

So, these ‘winter dependant’ leather coats manufacturers are not able to make the most of those periods and seasons which are not blown by the cold air or chilly winds. On the other hand, the very hot period or dry season can turn out to be really ‘hot’ as far as purchase of leather coats and jackets is concerned, especially by the wholesale buyers and importers.

Wholesaler buyers and importers of leather coats and jackets tend to buy these items in bulk throughout the year as leather coats and jackets are sold on much reduced prices during other non-winter seasons.

Advertising these winter apparels to individual customer or buyer during winter is effective but for those wholesale buyers and importers who always buy these items in bulk, it is not rational to advertise and market during the winter season only.

‘Winter dependant’ leather coats manufacturers and suppliers ignore the summer season mostly, which is, by any means, a big mistake so far as generating sizeable revenues and sales is concerned.

As a matter of fact, many countries and regions, at Asia and Africa, have all four seasons instead of having winter or snowy weather conditions throughout the year. Examples of these countries and regions include Pakistan, India, Bangladesh, Sri Lanka, Saudi Arabia, Qatar, United Arab Emirates, Nigeria, Tunis, and Somalia etc.

These tropical countries could be the best market for all types of apparels which are worn chiefly during the winter. But what we usually notice is the total absence of leather coats manufacturers and suppliers in these markets, especially during the summer.

Leather coats manufacturers and suppliers have to understand that as per the consumer psychology of people living in these naturally tropical environments, they look for discounted rates and reduced prices when buying any product or commercial item due to low income per capita together with other socioeconomic vulnerabilities, deeply rooted in these less-developed countries.

Furthermore, leather coats manufacturers and suppliers can also offer less expensive leather coats and jackets in these countries after a bit modifications and adjustments into their products. In short, leather coats manufacturers can witness exceptional business growth by transforming their companies into ‘all-weather’ companies. Success guaranteed!

David Hudson - About Author:
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