Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Rocawear Clothing: the Leading Hip Hop Clothing Brand

By Stuartgreen Subscribe to RSS | December 12th 2011 | Views:
loading
 
  



The surge of hip hop music in the 1980’s has emulated the hip hop style of clothing when hip hop artists wear clothing styles that beget their selfdom. Clothing lines have spurted, and even hip hop artists themselves become the creators and designers of their company. Creation of Rocawear Founders of Roc-A-Fella (where Rocawear begets its name) Records, Jay-Z with his partner Damon Dash decided to create Rocawear Clothing line in 2009.

This was when Jay-Z could not find the style of urban clothes he wanted. Rocawear is a private company in New York with once 200 million employees, gathering $ 700 million annual sales in 2005. Jay-Z and Damon teamed up, crafted appealing designs and took millions of sales every single day. Hence, making it one of the top hip hop clothing brands at present.

Together with Kareem Burke, Dash handled the majority of the operative works while Jay-Z and Burke advertised and wore the apparels. The clothing line became more popular when Jay-Z and Burke work in the music industry. The trio has extended their passion to hip hop music by creating the Rocawear clothing label.

Rocawear Overrules the Market Rocawear Years after it was initiated, Rocawear managed to overrule lifestyle apparel in the broad spectrum of consumers. The company has extended its line for kids, babies, socks, handbags, belts, headwear, footwear, underwear, sunglasses and jewelry. The company managed and maintained a vast cover of consumers through company's installation of events, marketing strategies and advertising.

In 2005, Damon Dash quit the group due to irreconcilable differences and sold his share in the company to millions. Likewise after managing the company for 8 years, Jay-Z sold the company to Iconix Brand Group in 2007 for $ 204 million, even though Jay-Z remained to be a marketer, developer and promoter of the brand. From its national recognition in America, Rocawear reached its international significance with stores in Japan, Korea, Europe, Russia and Middle East. Rocawear has its flagship stores in United Kingdom and Europe, catering all of hip-hop and street wear collection, making its presence stronger in UK.

In the spring and summer of 2011, Rocawear launched 100 items of Menswear Collection and 70 pieces of women’s wear. The price point of Rocawear collection is fair that retailer stores can make a profit; at the same time, giving consumers good quality products.

Stuartgreen - About Author:
stuart green

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/clothing-articles/rocawear-clothing-the-leading-hip-hop-clothing-brand.htm

Related Clothing Articles Subscribe to RSS

Want the best place for clothing online shopping? Visit Causewaymall online
Published by Julia Bennet on January 8th 2012 | Clothing
Many women find clothing online shopping a real challenge. With due respect to women, they are, on a...
 
Difference today and yesterday when clothing is concerned!
Published by Mayank Gandhi on February 1st 2012 | Clothing
neckedjeans: The clothing ranges will never get back dropped. They are such a part of our life that...
 
Impressive baby clothing and accessories for little ones.
Published by Alena Scott on December 30th 2011 | Clothing
Our boutique has impressive collection of baby clothes and accessories. With a team of professiona...
 
How to Create Batik clothing and Category of Product Produced
Published by Dedy Indrawan on December 9th 2011 | Clothing
The batik clothing making process takes a very long time to finish. The first thing that needs to be...
 
Save money on Asian clothing by buying from a wholesale clothing apparel website
Published by Julia Bennet on January 9th 2012 | Clothing
Is buying wholesale clothing a bad idea? It could be a bad idea if you don’t buy from a reliable s...
 
Gateway for Fashion - Korean clothing
Published by Ahai Shopping on August 17th 2012 | Clothing
Korea is sweeping the world today with its fashion waves, and is ready to introduce all sorts of fas...
 
Buying kid’s and men’s clothing online in India
Published by Aalia Bindal on March 22nd 2012 | Clothing
If you are looking for designer clothing for men and kids then you must give a thought to shopping o...
 
Batik clothing - a chunk of Fabric with a lot of Meanings
Published by Dedy Indrawan on December 29th 2011 | Clothing
Knowing the batik patterns is also something necessary because you should know that every pattern co...
 
Wholesale fashion clothing
Published by AbelardJohn on May 9th 2012 | Clothing
trendysg.com is a suitable place for wholesale shopping. It is a one stop shop destination for fashi...
 
A great selection of women artist clothing
Published by Shellyqi on March 7th 2012 | Clothing
What is the primary factor which comes in your thoughts after you find out about the actual art gall...
 
Winter shopping from wholesale clothing counters
Published by AngeloEverton on January 29th 2012 | Fashion
Wholesale clothes are out at large this season, what with people pouring in for their Christmas shop...
 
Baby designer clothing
Published by Crispin Ross on May 16th 2012 | Clothing
Little girls want to be trendy an look stylish, for that selecting a right pair of shoes for the you...
 
Go online for the best in wholesale clothing China
Published by Julia Bennet on January 7th 2012 | Clothing
There was a time when you could identify someone to be Chinese by simply looking at their clothes. T...
 
Boys designer clothing
Published by Crispin Ross on May 16th 2012 | Clothing
The online shopping stores also offers a variety of designs and styles for the babies such as design...
 
Celtic and tartan clothing in vogue
Published by John Smith on May 31st 2012 | Clothing
Tartan clothing is a very popular form of fabric for manufacturing the outfits of both men and women...
 
The clothing determines your performance
Published by LaRukicoTailors on June 22nd 2012 | Clothing
The definition of professional attire varies as per occasion. Though you might understand these fash...
 
Wholesale urban clothing stores: a way to smart living!
Published by Ricky Williams on December 21st 2011 | Clothing
Today, brand is the king and people who can spend on clothing prefer to buy only branded stuff. Ther...
 
Looking for men’s outdoor clothing? then you need only visit Trespass Clothing
Published by James Blee on June 16th 2012 | Fashion
Whether you’re intrepid outdoorsman or embarking on a hiking or camping excursion for the very fir...
 
Best way to buy wholesale costume jewelry and wholesale clothing apparel
Published by Julia Bennet on January 7th 2012 | Fashion
For those of us that cannot always afford branded stuff, wholesale costume jewelry and wholesale clo...
 
Well-known methods for selecting the greek clothing
Published by Tony Moz on December 19th 2011 | Clothing
If you are a associate associated with any fraternity or even sorority party then likely you'll have...