Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home1/haradeep/ on line 8

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home1/haradeep/ on line 88
Know your customers and their misspellings

Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Know your customers and their misspellings

By Tony Vass Subscribe to RSS | January 4th 2012 | Views:

According to Google, around 10% of all terms searched for online are spelled incorrectly. Thank goodness typing a word in that little search box isn’t like getting a tattoo, where any spelling errors are stamped on us for life. No, Google is a savvy machine and will do its best to right the situation to keep us looking good.

Despite its smarts, Google doesn’t correct every misspelled search term. And unfortunately not everyone has the spelling aptitude of a dictionary, or the typing touch of a personal assistant. The English language is fraught with minefields and tricky spelling rules. Therefore one could be forgiven for searching for a term such as underware, instead of underwear.

Australia’s leading airline Qantas experience a similar predicament. Qantas is quite possibly the only example where the letter U doesn’t follow the letter Q. As a result, the second highest search term driving traffic to its site is the mispelled “Quantas”.

Now big companies such as Qantas, Woolworths and Australia Post have gone so far as to register domain addresses for their frequently misspelled names, redirecting clumsy typists to the company’s official homepage.

Bruce Tonkin, chief strategy officer at Melbourne IT, a highly reputable domain name registrar, said the main reason big companies secure domain names with similar spellings is to stop ''traffic leakage''.

Many SEO experts recognise the danger when consumers misspell names, products or key search terms related to a specific brand. A prospective customer is likely to end up on a page filled with this brand’s competitors - potentially losing the customer for good.

Given that around one third of purchases in Australia are now made online, it’s important that companies are up to speed on the keywords people use to find the business, its products or its services. With more people turning to the web, competition for good ranking spots in search engines grows fiercer. More searches equals more room for spelling errors like underware. The old adage ‘know your customer’ has never been more important in the race to the top of Google.

Tony Vass - About Author:
Grundies was established in May 2009 by founder Tony Vass. Tony has had more than 20 years experience in underwear management roles across the Retail, Buying and Wholesale sectors. He has worked for Pacific Brands, David Jones and Davenport Industries.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Clothing Articles Subscribe to RSS

Shop discounted men’s fragrances online
Published by Perfume on December 19th 2011 | Fashion
If you are someone who is looking to try out magnificent fragrances for yourself or looking to buy o...
Get wide collection in shoes for women and men from internet
Published by Sunitakamboj on July 25th 2012 | Fashion
There is huge variety in shoes for women and men available at various online shopping stores in Indi...
Suits for Tall and Large men
Published by Anand on August 14th 2012 | Clothing
In scenario you are size-challenged, whether amazingly great or amazingly round about the stomach, y...
Things to look out for while shopping for men's underwear
Published by Kahlilgibran on May 11th 2012 | Clothing
Men’s underwear world was considerably limited in terms of choices for a very long time. You only ...
Article How to find perfect leather jacket for men?
Published by Zakihbk on August 8th 2012 | Clothing
Leather jackets are certainly the most favorite outerwear for men who love to wear it for stylish lo...
Looking for men’s outdoor clothing? then you need only visit Trespass Clothing
Published by James Blee on June 16th 2012 | Fashion
Whether you’re intrepid outdoorsman or embarking on a hiking or camping excursion for the very fir...
The custom tailor for outstanding clothes for men
Published by Anirban on July 23rd 2012 | Clothing
If you are looking for outstanding clothes for men then it is the bespoke tailor that has all the ri...
A help guide for choosing the right men's designer ties
Published by Kyle Lucas on January 13th 2012 | Fashion
Due to its respect in the corporate world, neckties have come a long from remaining merely a fashion...
Shop men’s clothing online at great prices
Published by Aalia Bindal on April 17th 2012 | Fashion
Every fashionable man would love to have designer clothes. There are a lot of brands available to th...
Shopping for men’s and women’s designer accessories online
Published by Aalia Bindal on March 21st 2012 | Clothing
There are plenty of practical reasons why most people prefer to shop designer accessories online tha...
Necessity of considering brands for men's underwear
Published by Kahlilgibran on May 16th 2012 | Clothing
The face of men’s fashion world has drastically changed ever since the millennium. Considering the...
Customized shirts option for men 2012
Published by Jhones Kenly on March 15th 2012 | Clothing
The trend of the year 2012 is not significant one because in the previous year, the fashion and styl...
How to match men's casual shirts
Published by Julia Bennet on April 3rd 2012 | Clothing
Casual shirts are meant for the informal occasion, completely away from the office and invites that ...
Buying kid’s and men’s clothing online in India
Published by Aalia Bindal on March 22nd 2012 | Clothing
If you are looking for designer clothing for men and kids then you must give a thought to shopping o...
Purchasing lavish watches for men
Published by Spence Weavers on June 8th 2012 | Fashion
Read this article to find out how you can purchase really lavish watches for men....
All about men's suits and Tips on how to buy a suit
Published by Anand on December 27th 2011 | Clothing
Suits are the most formal wear. It can be worn for any occasions like wedding, birthday parties, bus...
Online shopping for branded men shoes is the easiest way to shop
Published by Esha Sahni on May 10th 2012 | Fashion
If the prices of branded men shoes in Dubai makes you hesitant to shop for them then you don’t nee...
Online shopping in Dubai offer men footwear at discounted rates
Published by Esha Sahni on May 18th 2012 | Fashion
Online shopping for shoes is on the rise in Dubai. Dubai is one of the great places where men hardly...
Shopping gifts for men and women on the internet
Published by Sunitakamboj on June 18th 2012 | Fashion
One of the major reasons why more and more people are going online to shop gifts is the fact that yo...
Body hair removal for men: Why is it necessary?
Published by Tasha Peach on January 28th 2012 | Fashion
Body hair removal holds a great significance in enhancing the overall look not only for women, but a...