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Embroidered Patches and How a UK Businessperson Has Created an Exceptionally Innovative Method to Market Them

By MKenneth King Subscribe to RSS | December 9th 2011 | Views:

A new way of promoting embroidered patches has been discovered by a Brit small business owner; this was featured in the London Evening Standard a few weeks ago and it showed how she was saving damaged apparel while showing off her patches at the same time. It was a pair of tights with a hole in them, that started it all off; the woman discovered that her daughter's tights had been eaten by moths when she found a small hole in them. She decided to try and save these tights because they were of financial and personal value to her. On the other hand she knew that she could ruin them by sewing them so she decided that an iron-on embroidered patch over the hole was the best solution to go.

As it turns out, the repair looked so good when she finished that she decided to showcase the idea as a viable way to preserve valuable garments that needed only minor repairs. She began marketing embroidered patches and selling them to individual and retail customers. She was quickly followed by another businesswoman - a graphic designer with moth damage to her "woollies". Needless to say the idea has caught on in britain like wildfire. Not only are people buying the embroidered patches as a approach to repair their apparel but they are also buying them considering that the appreciate the beauty of them.

They Won't Work for Major Repairs

Of course, you can't use the embroidered patch for any major repairs. But for covering up small holes, burn marks, and unsightly stains, an attractive patch might be exactly what you're looking for. Most modern patch makers use a heat-activated glue on the backing so there's no longer any need to use needle and thread unless you are mounting a patch to leather or vinyl.

This way of promoting patches has already proved to be successful in the british isles so it would be a great idea for American patch sellers to jump on the bandwagon. Purchasing wholesale patches in larger numbers and then making up packs of five or six different patches and selling them on as clothing repair items would be a great idea. You simply need someone with the creativity to come up with some appropriate themed sets (i.e. a set for children and another for military personnel) and there's a market just waiting to happen.

We Still Have Plenty of Room for Design

An interesting twist to come out of this is the fact that a lot more people today are choosing to use embroidered patches for design purposes. A substantial amount of clothes designers are encouraging people to acquire iron-on patches in order to customize their apparel. These are pieces of clothing or accessories that aren't necessarily damaged, but strategically decorated with attractive embroidered patches in order to make each one an individual piece.

Producing such articles is a way to give consumers the satisfaction of knowing they're wearing a completely unique piece of clothes unlike with anyone else owns. And with so all sorts of types of patches available these days, you could have hours of fun producing endless items.

MKenneth King - About Author:
All ardent bikers are aware of the need for having the proper garments, so adding wholesale biker patches to complement your existing attire is a must. Motorcycling always seems better somehow when you dress the part while displaying all your great patches.

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