Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home1/haradeep/articleside.com/configdb.php on line 8

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home1/haradeep/articleside.com/article.php on line 88
Consider a Career in Online Hospitality Marketing

Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Consider a Career in Online Hospitality Marketing

By Stella Richard Subscribe to RSS | May 16th 2012 | Views:
loading
 
  



As a professional in the travel industry, it is impossible not to notice the evolution that it is undergoing at this moment by integration of technology into its operations, communications and marketing functions. As a professional who wants to build a hospitality career, and believes that they have the required passion, zest and creativity to be a part of this dynamic industry, consider taking up the role as a online marketer in the hospitality industry.

Prospects in Online Hospitality Marketing

Often referred as the role of an e-commerce, e-business or web marketing professional, this segment is growing into a niche aspect of this industry. Even though it involves a lot of public relations management, revenue management and a little bit of IT, one must confuse these functions with each other. In simple terms, it is a dynamic balance between PR, Sales and traditional marketing, except that the platform used in this case is that of the World Wide Web.

Trends in Online Hospitality Marketing

A number of hotel chains around the world are now embracing the internet revolution to market their properties to a range of tech savvy travellers residing in all parts of the world. The integration of the World Wide Web into the hospitality sector has resulted in a tremendous growth for the business over the past few years. Especially in areas where the internet penetration among the population is as high as 50%, they have been able to see a definite rise in revenues by a good 10% on an annual basis. If the same statistics are confined to the top hotel brands of the world, the growth rate is as high as 20 – 30 %.

Channelling Your Marketing Spends

Hotels that have started channelling their marketing spends from physical media to online media are able to facilitate more books directly through website. Additionally, even if they are not in the position to provide online booking facilities, the information that they provide online has begun to play a crucially influencing factor for travellers to make their travel decisions.

Among the many benefits of shifting focus to catering to online customers is, the ability to create a new and sustainable revenue stream for your hospitality business, the power to influence guest booking behaviour, the definite benefit of cost and most importantly, the ability to respond quickly to customer queries. A number of early adopters and progressive hospitality business owners have experienced the value of hiring a full time internet marketing professional to handle this facet of engaging with online audiences and catering to their needs.

Internet Platforms to Consider

As a hotel or a member of the hospitality industry in general, there a number of platforms that one can resort to make one’s presence on the internet world. Online booking sites, hotel review websites, and social networking websites are a great way to get in touch with your target audience and communicate your promotions, offers, and even share photos, videos and other content.

As a marketing professional, you will be able to discover a range of innovative ways to appeal to your audience. For example, simply showing your presence on a wedding planning website can do wonders for your banquet, catering and destination wedding offerings. If you are up for the job, careers in hospitality marketing can open doors to a lot of innovation, learning and growth.

Stella Richard - About Author:
Author is recognized for its high educational quality standards, and expert in Hospitality Career, Hospitality Management, Travel & Tourism in Vancouver, BC, Canada.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/career-articles/consider-a-career-in-online-hospitality-marketing.htm

Related Career Articles Subscribe to RSS

For washing machine repair Manchester with quality workmanship guaranteed contact the best in the business at MS Appliance Repairs
Published by James Blee on August 23rd 2012 | Business
Time is a luxury not many of us can afford in the busy world we live in so when something breaks dow...
 
How can seo los angeles consultants can help your business become a success through Social Media Marketing?
Published by Jack on June 6th 2012 | Business
The techniques used in Social Media Marketing (SMM) when implemented properly will not just help you...
 
Business Telephone Systems: the nerve center of your business office telephone systems
Published by John Kumar on December 17th 2011 | Business
Small business telephone systems could possibly be multiline systems in the offices of the small bus...
 
Hypo Venture Capital Headlines: Know the tricks to get business loan despite debt
Published by Hypo Venture on January 14th 2012 | Business
After the recent economic meltdown, many business organizations have incurred insurmountable amount ...
 
Sahara India Pariwar expansion into dairy business
Published by Sanchita Kumari on June 29th 2012 | Business
Sahara India Pariwar is a Lucknow based Indian conglomerate which has business in diverse areas such...
 
Abacus a from a business point of view
Published by Vince Martinez on August 24th 2012 | Business
Abacus is a word with which the parents of children of the age between 5 t0 14 are fairly acquainted...
 
Giving your business a boost with merchant cash advance
Published by Joseph Richard on May 14th 2012 | Business
Every businessman has come across a time when he really needed an infusion of cash for his business....
 
Considerations when choosing telephone systems for a business
Published by Jesse Wallace on May 17th 2012 | Business
How to choose a suitable office phone system.
...
 
How to find the ideal merchant account for your business
Published by Carlos on February 10th 2012 | Business
A merchant account or credit card processor allows you to accept transactions done via a credit card...
 
For the ultimate luxury of business jets with a reliable, precise service contact the market leaders at Airmayfair.
Published by on June 21st 2012 | Business
We take our position very seriously, ensuring your trip is a safe and secure, and are very aware of ...
 
Imagine Ink is able to offer you sound sales promotion activities for your business
Published by Mary Porter on July 5th 2012 | Business
Are your sales lagging in these tough economic times and you’re intent on running an effective sal...
 
Efficient ship management - the biggest need of shipping business
Published by Saurabh Pandey on December 3rd 2011 | Business
If you are the owner of a ship then you might be looking for someone who can manage it so that you g...
 
Protect your business and yourself with Liability Insurance
Published by James Wilson on April 9th 2012 | Business
There are many people in this world who are always looking up to start their own business, and if yo...
 
Business Telephone Systems: the nerve center of your business
Published by John Kumar on December 17th 2011 | Business
A telephone system as commonly understood represents the service that is provided by telephone compa...
 
Get supported for any issue in your business round the clock!
Published by Rita on March 28th 2012 | Business
Dreaming about being a No.1 Business Man in the world? An idea of expanding the business globally ke...
 
Call tracking is extremely useful for your business developments
Published by Delacon on February 10th 2012 | Business
Call tracking is hence something perfectly necessary if you desire to maintain track of your custome...
 
Payroll software helps to handle financial issues of the business
Published by Alliedsoft on January 10th 2012 | Business
Although, Payroll software has been formulated through payroll specialists plus is more technologica...
 
As the UKs leading surfacing business playground markings are a doddle for Riggotts
Published by Mary Porter on June 15th 2012 | Business
Whether you commission Riggotts to complete a playground markings project or all manner of sports co...
 
Get involved in home based travel business to achieve freedom and success
Published by Tom Nagle on December 30th 2011 | Business
To experience complete freedom from routine workaholic life, at the same time to earn a lump sum amo...
 
Is business attorney is vital for running your business smoothly?
Published by Adli Law on April 3rd 2012 | Business
Let the technicalities of law must be handled by the professionals who adept in it and indulged in i...