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What Goes into the Making of Custom Labels for Retail Industries?

By Granville Lochrico Subscribe to RSS | April 24th 2012 | Views:
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Nearly every industry relies on labels; however, the retail industry in particular has special need of labels because they serve multiple purposes. Their foremost function is product identification, yet some labels are also designed for inventory control, shipping, and promotion. Meanwhile, warning labels describe the product with symbols as to the risks involved in handling the material.

Manufacturers rely on different label types, each designed to last as long as possible in a given environment. For instance, the "stock" of the label, its top layer, may be composed of paper, foil, or film. Various packaging and labeling industries help manufacturers and distributors decide which labels are suitable for certain products.

The strength of a label would also depend on the type of adhesive used. Permanent and removable adhesives offer varying degrees of adhesion. Some adhesives bond to some surfaces better than others, while some come off easily when exposed to heat or moisture. Packaging and labeling industries help manufacturers, distributors, and retailers consider what types of adhesives are appropriate for each label category.

When it comes to label adhesives, the length of use and the environment matter a great deal. Exposure to sunlight or chemicals should also be taken into account, as the ambient temperature can greatly affect how long the adhesive can last. The type of surface to which it adheres can also dictate the type and strength of label and adhesive to be used to ensure it does not come off at the slightest change in humidity or temperature.

Certain environmental factors call for necessary protective coating materials like lamination or varnish on custom labels. Lamination involves the application of a solid plastic layer made of polyester, polypropylene, or matte acetate to protect the label. Meanwhile, varnishes are liquid adhesive materials that dry into a film-like substance and possess varying degrees of resistance to ultraviolet radiation and chemicals.

Labels may be printed using various methods. The flexography method involves pressing labels into rolling cylinders marked with ink and text. Custom labelscan be printed faster using the hot stamp method, which uses high temperature and pressure to render text and images on a label.

With the technology we have today, it is now possible to mass producecustom labelsfor every purpose imaginable. This enables industries to maintain a uniform quality in terms of labeling and packaging, production factors which are crucial when competing on a global scale. To get more information, see MacRaesBlueBook.com.

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