What a Contractor Marketing Company Can Do for You
Traditional marketing methods aren’t as effective as they used to be. In the 2012 CMO Survey sponsored by Duke University’s Fuqua School of Business and the American Marketing Association, it is indicated that spending on traditional advertising dropped by as much as 161.5% from last year. This is similarly confirmed by a February 2012 Society of Digital Agencies survey as client marketers are shifting their budgets to digital media instead. This is partly because the Internet is a great equalizer, allowing people with little to no budget to market themselves online and maximize their profit potential.
It all starts with having a website of your business. Your website should not simply be a pretty face with pretty graphics. It should be able to sell your business with the use of techniques used in Internet marketing. This means your website should contain the right terms and phrases, called keywords, which prospective clients look for every time they search the Net for a particular product or service. Furthermore, your website should be easy to navigate and be able to load pages quickly. No surfer will keep browsing a website that is difficult to figure out and takes ages to load.
Even though you hardly know a thing about marketing and advertising on the Internet, there is a way to get people to know about your business. Before going further, it’s better you know right now that it’ll take money to accomplish that. After all, it takes money to make money, right?
However, it won’t take as much money as it used to. There are contractor marketing companies out there that specialize on advertising you or your business online and then gather leads. The Internet has enabled them to get leads at a huge fraction of the costs normally spent for newspaper or TV advertising.
Now, there are numerous lead companies out there, some of whom will even promise to make leads for you. While that sounds nice and rosy, remember the saying: If it sounds too good to be true, it usually is. To make it easier for yourself, try to find contractor marketing companies that cater specifically to professionals like you.
One more thing: Whatever questions you have in mind, like what methods they employ or how those methods will work for you, don’t hesitate to ask that contractor marketing company. A good one will gladly answer your questions and work hard to win your trust, get you leads, and – ultimately – make money for you. Read more about contractor marketing at eHow.com and EzineArticles.com.
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Published by Johnstuard on January 25th 2012 | Business
Published by Spencer Jim on July 2nd 2012 | Business
Published by Marketingspace on May 14th 2012 | Business
Published by Leila on May 16th 2012 | Business
Published by Mprofile on March 14th 2012 | Business
Published by Ashish Pandey on June 27th 2012 | Business
Published by John Davis on December 8th 2011 | Business
Published by Julia Roger on July 12th 2012 | Business
Published by Mary Porter on June 16th 2012 | Business
Published by Daniel Painting Service on May 25th 2012 | Business
Published by Ashish Pandey on April 13th 2012 | Business
Published by Leila on May 31st 2012 | Business
Published by Marketingspace on July 12th 2012 | Business
Published by Jass Brown on February 4th 2012 | Business
Published by Robert King on January 17th 2012 | Business
Published by Robert King on January 23rd 2012 | Business
Published by Harry on February 14th 2012 | Business
Published by Randy Fletcher on July 17th 2012 | Business
Published by Mary Porter on June 28th 2012 | Business