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What a Contractor Marketing Company Can Do for You

By Kevin Beamer Subscribe to RSS | June 1st 2012 | Views:
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Traditional marketing methods aren’t as effective as they used to be. In the 2012 CMO Survey sponsored by Duke University’s Fuqua School of Business and the American Marketing Association, it is indicated that spending on traditional advertising dropped by as much as 161.5% from last year. This is similarly confirmed by a February 2012 Society of Digital Agencies survey as client marketers are shifting their budgets to digital media instead. This is partly because the Internet is a great equalizer, allowing people with little to no budget to market themselves online and maximize their profit potential.

It all starts with having a website of your business. Your website should not simply be a pretty face with pretty graphics. It should be able to sell your business with the use of techniques used in Internet marketing. This means your website should contain the right terms and phrases, called keywords, which prospective clients look for every time they search the Net for a particular product or service. Furthermore, your website should be easy to navigate and be able to load pages quickly. No surfer will keep browsing a website that is difficult to figure out and takes ages to load.

Even though you hardly know a thing about marketing and advertising on the Internet, there is a way to get people to know about your business. Before going further, it’s better you know right now that it’ll take money to accomplish that. After all, it takes money to make money, right?

However, it won’t take as much money as it used to. There are contractor marketing companies out there that specialize on advertising you or your business online and then gather leads. The Internet has enabled them to get leads at a huge fraction of the costs normally spent for newspaper or TV advertising.

Now, there are numerous lead companies out there, some of whom will even promise to make leads for you. While that sounds nice and rosy, remember the saying: If it sounds too good to be true, it usually is. To make it easier for yourself, try to find contractor marketing companies that cater specifically to professionals like you.

One more thing: Whatever questions you have in mind, like what methods they employ or how those methods will work for you, don’t hesitate to ask that contractor marketing company. A good one will gladly answer your questions and work hard to win your trust, get you leads, and – ultimately – make money for you. Read more about contractor marketing at eHow.com and EzineArticles.com.

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