Wedding Planning Industry in India 2011
The wedding industry in India thrives largely on the Indian notion of characterizing marriage as a singular high-point in one’s life. In a bid to make one’s wedding unique wedding planning industry derives a reasonable demand owing to their professionalism and touch of precision to make the entire process smooth. Rise in disposable income coupled with time constraints that people face has led to the development of the wedding planning sector in India.
The report begins with an overview of the wedding industry in India giving its market size and growth as well as a clear segmentation on the different costs that constitute the total costs incurred in a wedding. This is followed by an overview of wedding planning industry describing the market and includes information regarding market size and growth. This is followed by a section wherein primary expenses in a wedding by any planner are provided. Additionally, the various stages involved in the management of such an event have also been highlighted.
An analysis of the drivers explains the factors for growth of the market including increase in disposable income, destination wedding, time constraint and convenience, and practice of re-marriage. India is an emerging country with people witnessing rise in disposable income. Primary notion of associating marriage as one of the most important event in one’s life drives people to spend extravagantly on arrangements for the celebration. Such an occasion, for the elite, becomes an opportunity to showcase their wealth and prosperity while for the middle class it remains an event that at times compels them to go beyond their means. Increasing disposable income renders people to mark this grand event with luxurious celebrations. Wedding at exotic locations, far from the maddening crowd of the city has become a rage and is considered to be a significant driver. Destination weddings continue to increase as it allows the wedding to be unique. In this format of the event, a planner becomes imperative due to the lack of knowledge of the place at which the wedding will take place as well as towards streamlining the entire process. An Indian wedding needs a lot of time and effort towards planning and implementation. However, people in this day and age do not have the luxury to spend long stretches of time on organizing an event. Time constraint in people’s lives becomes a chief driver for the wedding planning sector. Further, increase in the rate of divorces also leads to increase in business for wedding planning concerns since their business is dependent on the numbers of marriages organized. The sector is also facing certain challenges. Factors such as stringent Government regulations and unavailability of wedding seasons and dates pose as barriers for growth.
For more information kindly visit :
Wedding Planning Industry in India 2011
Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Follow us on twitter: http://twitter.com/#!/Sandhya3B
Bharatbook - About Author:
Bharat Book Bureau, the leading market research information aggregator provides market research reports, company profiles, country reports, newsletters, and online databases for the past twenty four years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world.
Published by Samuel Arthur on January 18th 2012 | Business
Published by Frank Joseph on July 6th 2012 | Business
Published by Alcott Bailey on June 11th 2012 | Business
Published by on June 21st 2012 | Business
Published by William Jackson on July 30th 2012 | Business
Published by Customisedair on March 7th 2012 | Business
Published by Ravinder on January 16th 2012 | Business
Published by John Davis on January 4th 2012 | Business
Published by Tariq And Sons on December 23rd 2011 | Business
Published by Mayank Gandhi on March 28th 2012 | Business
Published by Bettina Azaria on July 18th 2012 | Business
Published by Tom Hag on January 5th 2012 | Business
Published by Amd on December 23rd 2011 | Business
Published by Sean Burke on May 4th 2012 | Business
Published by Mayank Gandhi on June 20th 2012 | Business
Published by Maaya on February 27th 2012 | Business
Published by David Hudson on July 18th 2012 | Business
Published by Jane Cyrus on March 26th 2012 | Business
Published by Bharatbook on June 6th 2012 | Business
Published by Cecile Tyler on March 1st 2012 | Business