Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Voicemail Best Practices in Lead Generation

By Ritu Subscribe to RSS | January 13th 2012 | Views:

Lead generation sales professionals are always looking for new opportunities to contact prospects. Sometimes in cold calling lead generation it can be difficult to get in touch with the decision maker and as a result, inside sales professionals call multiple times to reach the prospect. Sometimes sales professionals leave voice messages and other times not. From our experience, the messages below have been effective in garnering the attention of prospects, even getting them to return our calls.

Make it short – Seems simple enough, right? Put yourself in the prospects’ shoes for a minute. Do you really want to hear a sales person do a feature/benefit dump on your voicemail with a five minute message? No, of course not and it would take only seconds to delete the message and go on with your day. As a result, inside sales professionals must make the voicemail short and to the point. Simply stating your name, organization and the reason for calling will be sufficient for the first message.

“Hi Jane this is John from Acme Inc. I wanted to take a moment to ask you a few questions about _____. I can be reached at…”

Please don’t delete this! – It has been a few days since you last called your prospect and it is now time to follow up. Just like we mentioned above, if you get their voicemail again, keep it short, however this time try a new technique. This is the “please don’t delete this message” approach and it is best used when you have called the prospect more than once and just can’t seem to get ahold of them. It is also good to set a time in which you plan to call back (but make sure you call when you say you will).

“Wait! Before you delete this, this is John from Acme Inc. I want to let you know I will be calling again at 3pm to discuss if

your organization would be a fit for a new opportunity.”

Voicemail dump – Another technique sales can incorporate in cold calling lead generation is the voicemail dump. This type of voicemail is essentially the break-up message. You have attempted to reach the prospect unsuccessfully a number of times and for

fear of becoming a stalker have decided to move on to other opportunities.

“Hi Jane, this is John from Acme Inc. again. I’m sorry we were never able to connect, but this is the last time I will be

calling. If you get a moment, I can be reached at…”

What are the voicemail success stories you can share? What has worked best in your business? If you adopted these practices, what was the outcome? Did you find more prospects returning calls?

Ritu - About Author:
Inveniomarketing provide comprehensive marketing telesales and telefunding services for B2B sales to grow patrons and donors. Explore b2b lead generation, lead generation

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Business Articles Subscribe to RSS

Opportunities for trade lead on B2B platform
Published by Minal Dussal on April 20th 2012 | Business
Business to Business Market Place is portal to provide the business opportunity for to promote their...
The wind power is the source of energy for future generation
Published by Zoya Neil on April 21st 2012 | Business
With the increase in the global temperature, it is wiser to use the renewable energy like the wind p...
The manufacture of lead shielding subassemblies for use in CAT scan machines
Published by Steve Madonna on May 9th 2012 | Business
A critical radiation shielding component whose manufacture involves several important steps....
Real estate agents in Walsall lead you in investing property
Published by Redstones on January 21st 2012 | Business
Lettings franchise offered at Redstones letting agents, one of the leading estate agents in Walsall ...
The importance of consumer lead generation
Published by Mary Porter on June 21st 2012 | Business
The importance of good consumer lead generation lies in efficiency. You do not want skilled sales st...
Quick money generation with online direct sales opportunities
Published by Rave Stuart on December 4th 2011 | Business
Your income from job might not be sufficient enough to fulfill all your needs and you might need som...
T-shirts are the ideal and comfort wear in the present generation
Published by Blossom Dana on December 13th 2011 | Business
T-shirts of yesteryear were nothing like the t-shirts you know today. In olden days tee shirts with ...