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Tips for a Successful Lead Generation Campaign in Malaysia

By Jayden Chu Subscribe to RSS | March 15th 2012 | Views:

Operating a successful lead generation campaign in Malaysia can be a challenge for mast business. This could be brought about, in part, by the private nature of businesses and customers there. They tend to be shy or would have second thoughts about doing business with you. This calls for a skilled handling of the lead generation campaign. This is possible, since here are plenty of skilled people who can do the job. As for you, you just need to follow some simple tips to ensure that you are getting good results.


In the first place, you must first identify your target prospects to generate your B2B leads from. Maximizing your lead generation campaign in Malaysia requires that generate the right qualified leads that will suit your business. And in case you have a hard time doing this on your own, then it is a good time to hire B2B lead generation services provider. In order for the campaign to be more successful, then you will need to look for one that uses telemarketing as its medium. Telemarketers are pretty much talented in knowing the latest trends and newest demands of the Malaysian market they are working on.


Next would be boosting the existence of your market. This has a particular importance in your site’s landing pages.  Remember, a landing page is an extension of what your company is. By creating a working, presentable, and informative website, you are encouraging many of Malaysia’s businesses to have faith in what you are offering. You should employ search engine optimization techniques in order to boost the presence of your website. In this way, not only will you be able to encourage online visitors to learn more about you, you can also increase your chances of getting viable sales leads. You will have to look for professionals who know how to maximize the potentials of your firm’s site.


Following up is also a necessary step. A successful lead generation campaign would also need that. Regularly following up the prospects you were able to generate encourages a good relationship between you and your prospects. You can update them with the latest news about your company, give them useful tips on how to improve their business, as well as introduce whatever latest product or service that your company has to offer. These may be a bit simple for you, but the effects can be immense in the long run.


Another method that you can use is through a referral system. It is possible that you have served many other firms. In this case, it would be to your advantage if you could encourage them to recommend you to their peer. But this is dependent on just how good you are in the job. If our clients are happy, then good for you, but if they are not then it is a good time for you to improve.  Free offers or sweetened deals can be used by your company to encourage your partners for that.


These are just some of the tips that you can try to improve your presence in Malaysia.

Jayden Chu - About Author:
Jayden Chu helps companies in Malaysia and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to

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