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Things to Consider when Hiring a Telemarketing Service Provider

By Oliver Scott Subscribe to RSS | June 28th 2012 | Views:

Businesses could benefit from the numerous advantages of getting telemarketing services. These services not just aid you in spreading out your client base, but also save your essential financial and manpower resources which would have been better spent on different investments. Nonetheless, prior to employing a professional telemarketing service, here are the following points to consider to help you out.

English speaking skills

May it be inbound or outbound telemarketing services you're looking for, evaluate the potential of the employees in an off-shore telemarketing firm and decide if their speaking and comprehension capacities is fine with your standards and if they could carry out your business calls prior to coming up with that ultimate decision.


Even though you'll more likely to opt for off-shore telemarketing services firms which provide cheaper costs, but it can be a wrong choice for you because these companies usually compromise on the quality of their service, not to mention that they don't have the trained staff to perform the tasks with huge volume. Aside from that, your sales leads or customers may not be comfortable with the native accent of the telemarketers of the service providers. If you got a UK-based business for instance, it's better to choose a company with British sounding telemarketers.

Call volume

Despite the fact that most firms require a considerable call volume and might even call for employees to be present at after-hour calls, still, other organisations might have to keep up only a minimum call volume. Therefore, ensure that your selected call centre telemarketing services could perform the tasks according to your standards. In connection with this, you must also have a clear picture of the number of staff that need to work on your campaign in order to carry out all your calls competently so that you could choose if their given rates are commensurate to their services or not.

Proven track record

Prior to making the ultimate choice, check the track record of your potential telemarketing service provider and then look for references and find out any faults and weaknesses which they might have in order to have an overview of their prior customers' feedback about their services.

The Pricing scheme

The pricing schemes utilised by various telemarketing service providers may vary from one company to another. Although price is a critical (and for some, the most deciding) factor, you must ask if your selected provider would charge on a per minute basis or on a per call basis. In addition, it also aids to know if you'd have to invest more for paying for the staff training costs, etc. It is very vital for the staff being in charge of the phone lines getting an apparent idea regarding your business goals.

When all's said and done, take into account the tips mentioned above, gather quotes from many telemarketing service providers then compare them prior to arriving to your ultimate decision. Bear in mind that the best service provider could help generate results you aspire for.

Oliver Scott - About Author:

Oliver Scott works as a professional consultant. He helps businesses in UK increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit:

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