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The Commercial Printing Process and Its Problems

By Kate Manheaven Subscribe to RSS | January 15th 2012 | Views:

Each part of a production line, whether it is in an industrial company or a postcard printing or commercial printing company, has its own problems to deal with, and there is really no universal solution that would be used in order to remedy all of these dilemmas. Thus, apart from simply understanding the different parts of the printing process and the distribution process of your postcard templates, it is also imperative that you be aware of the inherent problems that you may encounter and the different things that you could do in order to properly address them. Let us divide the whole undertaking into three distinct parts, namely the design, the production, and the implementation process, and delve deeper into each of them.

Design. For the design process of your commercial printing undertaking, the main problems that you would be faced with have a lot to do with the skill of your commercial printers and designers. And since this part of the process has a great impact on how your prints would ultimately turn out, you can say that the dilemmas faced in the design process are the most crucial problems that would need to be addressed and thus need a lot of planning and foresight. Other considerations in the design stage are concerns regarding plagiarism, originality, impact, universality, and overall appropriateness of your printing designs.

Production. The next stage is the production stage, and this is the part of the process which is greatly influenced by the equipment and the skill of the people involved in printing out your products. Having created quality print designs for your full color postcards, photo postcards, and custom postcards, you would now need to rely on the experience of your chosen commercial printer in order to come up with high quality prints that have all the necessary aspects of effective commercially printed publicity materials. As for the other problems, these would include unexpected printing and delivery delays, misprints that may be due to poor and inadequate proofreading, last minute editing requirements, and of course, equipment and employee error.

Implementation. Finally, the last stage to your commercial printing adventure would be to implement the distribution plan that you should have initially accounted for before you approached your commercial printing company for your prints. There are many different alternatives for you to choose from and there are just as much, if not more problems that come with them. For example, distributing flyers by hand would be time consuming and tiring for the poor employees assigned to them while on the other hand, relying on a third party postal company for the delivery of postcards may get expensive while at the same time being relatively unreliable. Still, these problems for each distribution strategy are definitely not irremediable as long as you can act in a timely manner.

Whether you are going with postcard printing or poster printing, the same steps and corresponding dilemmas will apply. After all, it does not matter whether you make use of some postcard templates or some business cards because either way, you would have to face each and every problem that comes your way.

Kate Manheaven - About Author:
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