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The Car Dealership Game Plan for Halftime in America

By Tari Ledsome Subscribe to RSS | March 23rd 2012 | Views:
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At the much-awaited opening of the Super Bowl XLVI last February 5, interesting and even controversial advertisements once again tickled the viewers’ minds. For this season, the ads reached over 166.8 million viewers as reported by a leading global information and measurement company. Although it has always been like that for this most-watched show in the US television history, there is something unique with the commercials of this year’s opening ceremony.

Viewers were not just amused and entertained by the witty and fascinating advertisements, but were surprisingly touched as well. The one that emerged as the most remarkable that day is the “Halftime in America” ad starred by movie icon Clint Eastwood. It has a poignant message saying that just like the competing teams that day, the country is also in some sort of a “halftime,” where everybody is busy thinking how they can keep up with their game.

The advertisement admitted how the US has struggled in recent years, but until now, people are positive that they can get back up. One of the most striking lines in the ad says, “this country can’t be knocked out with one punch.” Almost all the viewers agreed that it was, indeed, a meaningful commercial.

What the audience may not have immediately realized is that the people or company behind that ad also plays a crucial role in this period they call as “halftime in America.” That moving commercial was designed and produced by a US automotive brand, which has been a constant mover of the economy as well. It cannot be denied that the auto market, including reliable car dealerships in Indianapolis IN, were major economic players, especially in the last quarter of 2011.

Consumers regained their confidence to make car purchases and invest on both brand new and pre-owned vehicle mainly because of the excellent services and helpful auto financing schemes of car dealerships in Indianapolis. They not only provided people with quality automobiles, but also supported them financially to make car buys possible. Because of that, 2011 auto sales ended on a positive note, which is forecasted to continue this year.

For 2012, any game plans that a local car dealership in Indianapolis may hold have high chances of success. That is because more people are now confident to purchase new and used vehicles as the overall economy improves, and the tight supply of cars during the recession begins to recover, too. The advent of improved luxury vehicles and more fuel efficient cars are also positive points to look forward to in the near future.

Tari Ledsome - About Author:
For more details, search car dealership in Indianapolis, car dealerships in Indianapolis, and car dealerships in Indianapolis IN in Google.

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