Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Should You Hire a 'Link Building' Company?

By Robert Stevens Subscribe to RSS | December 15th 2011 | Views:
loading
 
  



Although this might at first appear to be a straightforward 'yes or no' question, the answer is actually more complex than it seems. Hiring a search engine optimisation (SEO) company is certainly something you should give serious consideration if you are planning to build and maintain an effective web presence - but to hire a company whose policies begin and end with link building would prove to be a serious error.

It is important to work with an SEO agency if you are developing your online presence. One of the main reasons for doing this is because spending money on search engine optimisation will increase the return on investment you gain from all other areas of your web marketing strategy. By contrast, if you choose not to invest in search engine optimisation, spending on other areas of online marketing will produce an inferior return.

However, an effective SEO campaign is comprised of much more than simply link building activities, although these often represent the most significant and consistent drain on an SEO agency's resources. The other elements are important because without their inclusion in an SEO strategy, link building will have less of an impact on the ranking of a web site.

Step one in the SEO process is usually for the agency to discuss with the web site owner what their hopes and expectations for the campaign are. Although this is partly to do with budgeting the work, it is also to do with identifying the specific key terms that the web site owner wants to target. It is generally accepted that a certain web site cannot rank well for all key terms (Wikipedia seems to be the most prevalent exception to this rule), so the web site owner must be both selective and realistic when consulting with the agency to determine what key terms can be most effectively targeted.

Before even thinking about link building, a competent SEO agency should perform an evaluation of the web site in question. Broadly speaking, there are two different types of process involved in SEO: on-page and off-page. Just as you would not build a house without foundations, so you should not begin off-page search engine optimisation without first ensuring a good degree of on-page optimisation. When everything on the web site itself is optimised for the search engines, that site will experience the greatest possible benefits from the accompanying off-page promotion.

There are many different things on a web site that can affect its level of optimisation. These include (but are by no means limited to) the placement, tagging and content of headings, the use of keywords within bodies of text, the degree to which different pages on the site are interconnected by links, and the selection of a search engine-friendly domain name.

Once the broad goals of the strategy have been determined and the on-page optimisation is complete, it will be time for the agency concerned to begin thinking about link building.

Robert Stevens - About Author:
Kingpin-SEO is a leading UK provider of SEO services . With years of experience and some of the brightest minds in the industry at its disposal, Kingpin-SEO is more than just a Link building company : it is a one-stop solution for all your search engine optimisation needs.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/should-you-hire-a-link-building-company.htm

Related Business Articles Subscribe to RSS

How to go about building a Workbench
Published by Julia Roger on July 17th 2012 | Business
Use casters to allow flexible movement so that the piece can be carried any place. However, when pla...
 
Essential building materials: Bricks
Published by James Blee on June 17th 2012 | Business
Put simply, bricks are regarded as some of the strongest and longest lasting materials in the constr...
 
Upfront Consultants one of the best company, that provide in Orange County SEO services.
Published by Laptop Repair on March 14th 2012 | Business
Orange County SEO famous due to its unique quality in all over it many other companies also provide ...
 
Great service by a reliable packing and moving company
Published by Ankita Gupta on January 12th 2012 | Business
Packing and moving has become regular part of our life. We are constantly moving from one city to an...
 
The Ideal dumpster rental company
Published by Travis Killian on August 5th 2012 | Business
There are several reasons why people need the service of a dumpster rental company. The reason can e...
 
Austin home relocating company
Published by Austin Larck on April 18th 2012 | Business
Our Austin home moving companies have expert in shifting antique furniture and pianos and musical in...
 
Techniques for medical equipment manufacturers Through Supercharge your provide you with company lately!
Published by Samuel Willie on May 29th 2012 | Business
Advancing produce thread control might be a section of concern through a large amount of insurance c...
 
Custom Umbrellas are usually used to promote a company name
Published by Sodablues on December 21st 2011 | Business
Though there is a broad variety of Custom Umbrellas accessible in the market in present days incorpo...
 
Usefulness of online payroll company for small business
Published by Julia Roger on January 6th 2012 | Business
Small business establishments with around forty to fifty employees might require the services of pro...
 
Get a Absolutely free the apple company I pad Just for Examining It!
Published by Wendy Leung on December 13th 2011 | Business
There are people who neglect out on the capability to be a fanatic for Apple's solutions whenever th...
 
What to look for in a Stage Hire company
Published by Mary Porter on July 25th 2012 | Business
Try to relax when you think about a Stage Hire, forget all those things that went wrong when you hir...
 
What are the Legal Requirements of Singapore company registration?
Published by Andrews Thomas on January 25th 2012 | Business
There are some easy requirements that the business owners should meet for Singapore company registra...
 
How to source building supplies?
Published by Kent Wrotham on December 12th 2011 | Business
For constructing a dream house there should be lots of thinking, and research should be done accordi...
 
Reduce company overheads by incorporating your company offshore
Published by Ademholt on July 11th 2012 | Business
Are you looking to reduce company overheads?
Did you know setting up and offshore company can le...
 
How to Locate the ideal company that Present SEO Services Manchester
Published by Darrell Fore on May 29th 2012 | Business
Search engine optimization or SEO is an critical marketing and advertising strategy utilised by busi...
 
Get a dedicated server for your company
Published by Genevieve Ackles on January 21st 2012 | Business
Are you an online business? Then you should know how important a dedicated server is for your compan...
 
Could Quality Management Systems be useful within your company? > Please base article around this
Published by Julia Roger on June 18th 2012 | Business
This is why we take the time to sit down and talk to our clients, to ensure that our quality managem...
 
Select a competent web development company for your online business
Published by Maya Gupta on March 20th 2012 | Business
Website plays a vital role in attracting visitors to your website and at the same time keeps the pot...
 
JNT developers;Plano roofing company, the best company in Plano
Published by JNT Developers on December 9th 2011 | Business
This is not the only purpose of the roofing but JNT developers is among those companies that do unde...
 
A company’s repute and the water jet cutting services
Published by Ajax William on March 16th 2012 | Business
If the reputation of a company in an industry is great, then it will be recognized, by the customers...