Shopping Centers- Ideal for Promotion
Promotion of any product is undertaken to boost up its sales, make the consumers aware of it and stir up the market. The best way to do this in the present scenario is to promote in shopping centres.
Why choose the Shopping Center?
The traditional methods of Television advertisement and newspaper printing have become very costly and new business houses with limited capital cannot afford them. Hence, new ideas are needed.
Shopping Center is a place, which attracts a huge crowd. People from all over and all occupations come here, especially during the weekends, when the footfalls become almost double or even more. Thus, the product gets exposure to a large number of customers and potential users.
In a shopping centre space, the customers can see the product for themselves and get first hand information about it. Thus, a direct link is created between the company and the customers, which is bound to push up the sales.
Ways to Promote in Shopping Centers:
The most effective way is to set up temporary structures like tent cards, tables, or counters. Here the products may be displayed or leaflets distributed for the customer to go through it.
Putting up posers all around the place is another way of increasing the visibility of the product. They have to be eye catching to attract the public eye.
Putting up banners all over the place. These are larger than the posters so their impact is more profound than the posters’.
One can even hire shopping center space to promote their products. Most firms operate on a large scale and have enough space to rent out. Once they are contacted and the space taken on rent, the products can be displayed and a large audience reached.
Advertisements with catchy jingles played on closed circuit televisions in the malls are another way of catching the customer’s eye.
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