Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Seven E-Mail Marketing Mistakes to Avoid

By Phillip Mckenzie Subscribe to RSS | June 5th 2012 | Views:
loading
 
  



When you are in a IT lead generation campaign, you have to remember that you need to use an effective communication medium to convey your message. That is a necessity, since we are dealing with the information technology market. It can be a really fickle world when it comes to getting good B2B leads. In fact, it can be a challenge. Still, you cannot deny that there are communication mediums that you can use to get new IT sales leads. One of these is through e-mail marketing. When partnered with an efficient telemarketing system, you can reach out to the most number of prospects in business. The problem here is that there are some mistakes in this method that can derail your campaign.

What are these mistakes and how can you handle them?

1. E-mail marketing that is ‘one-size-fits-all’ – remember those spam messages that you just chuck into the nearest waste basket? That is the same reaction from your prospects if you send them an e-mail that is too common with the others. Customize it, and make sure it fits the recipient.

2. Sending e-mail without proper testing – you might make mistakes at the start, but the start can be a great way to test different e-mail styles. You can use your campaign to test whether style A is better than style B. You can learn a lot from this.

3. Ignoring customers who unsubscribed – in the first place, why did your customers unsubscribe? You might want to ask them their reasons. Who knows, you might find out something that you can use to improve your work in getting IT leads in the future.

4. Asking too much from the recipient – when you make a call to action (CTA), more than one CTA is too much. Cut it down. Only when they have made the move should you come again to tentatively give them a new offer. And make sure the next offer only has one call to action, too.

5. Not focusing on the benefits – prospects are all about the benefits. It can be easy for them to see the features but what they would want to know is how these can help them in their business. Have your e-mail focused on that detail so that you can help them decide.

6. Pestering them – logically speaking, when you send more mail, you increase the chances of getting IT sales leads. Not exactly. Indeed, it can actually turn your prospects away. At worst, you might get labeled as spam and get you into a whole lot of trouble in the end.

7. Overlooking the mobile users – these days, more people are looking at their phones to check their mail. You will need to design your e-mail message so that it will be easy for mobile users to read, navigate, and reply to your message.

These are just some of the mistakes that you might want to avoid when you are using e-mails for your IT lead generation work. There are many others that you can learn about. The seven mentioned here are just the start.

Phillip Mckenzie - About Author:
Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit http://www.it-sales-leads.com.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/seven-e-mail-marketing-mistakes-to-avoid.htm

Related Business Articles Subscribe to RSS

First hand guide for all information related to the city of Preston
Published by Coloprilreview on November 25th 2011 | Business
Activ Preston is a comprehensive online guide on shopping Preston and activities Preston....
 
Important and Basic information for Beginners to learn Foreign Exchange Trading
Published by Jane Cyrus on February 13th 2012 | Business
If you want to get involved in FX trading, you should have perfect and complete knowledge of doing b...
 
More information on heat exchanger
Published by Harry on December 12th 2011 | Business
A classic example of a heat exchanger located in internal combustion engine, in which the circulatin...
 
Car Warranty Guide can be a great source of information
Published by Ashish Pandey on February 4th 2012 | Business
In order to by the right car warranty, you should be aware about it and its importance. Certain sour...
 
Insight information on web development services
Published by Maya Gupta on June 12th 2012 | Business
In today’s modern world, it is extremely important to boast to online presence along with high ran...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Outsourced title services leads to satisfied customers!
Published by Amitaabh Saboo on January 16th 2012 | Business
As a small mortgage business proprietor, you cannot overlook the significance of outsourced title se...
 
Gulf information Infrastructure Industry
Published by Marmore on August 2nd 2012 | Business
Marmore offers research in asset management and investment banking focussed on Middle East and North...
 
Quality Storage leads to Memorable Holidays!
Published by Simon Dcruz on March 1st 2012 | Business
Self storage facilities are a great boon to such people who value their peace of mind, when on vacat...
 
Useful information about consumer fraud act & associated laws
Published by Safinajones on February 29th 2012 | Business
The consumer protection laws and the consumer fraud act are immensely helpful in protecting the righ...
 
Browse latest Aquariumsdirect.Com coupon codes and information on the Aquariumsdirect.Com coupons at couponscrest.com
Published by Myrtle Butz on February 29th 2012 | Business
These Aquariumsdirect.Com coupon codes are also known as Aquariumsdirect.Com discount codes. The onl...
 
Car warranty review can be a great source of information
Published by Ashish Pandey on February 6th 2012 | Business
Car warranty review can be a great source of information and can provide you with answers to your ma...
 
From consumers to specialists: agricommodity market information for everyone.
Published by Samuel Arthur on January 18th 2012 | Business
As consumers, we are often aware when there are price changes in the products we buy....
 
Small Business Financial Statements for Entrepreneurs and Business information
Published by Ajay Aditya on February 1st 2012 | Business
In the spring time every year a curious thing happens to every entrepreneur. Suddenly, one morning y...
 
Pool Contractors: Premier Pools and Spas provides the information about Pool Contractors.
Published by Pallavi Sharma on March 24th 2012 | Business
The next time you jump into the swimming pool at your lifestyle resort, pause and take a look around...
 
California Free Legal Aid provides information and legal help online
Published by Steve Boston on March 6th 2012 | Business
Free Legal Aid offers the broadest database of free legal aid offices, such as legal clinics and leg...
 
Increasing Number Benefit of Joining the Global information network
Published by Manas Sadangi on January 27th 2012 | Business
With the increasing number of people joining the Global information network, one does wonder what it...
 
Fasciaexpert information and help for Fascias
Published by Ashish Pandey on December 24th 2011 | Business
Fascias are required giving a roof the appearance of stylish kind whatever may be the environment, s...
 
Basic information about public liability insurance
Published by Lauraallen on April 3rd 2012 | Business
You can understand the importance of public liability insurance only when you face bad time in your ...
 
Browse latest Cricketmag.Com coupon codes and information on the Cricketmag.Com coupons at couponsprofit.com
Published by Hanumanjai on February 25th 2012 | Business
These Cricketmag.Com coupon codes are also known as Cricketmag.Com discount codes. The online Cricke...