Points to Decide Before One Puts in the Order for Effective Business Cards
Earlier, all business cards were more or less the same. Some form of card stock was used as the base and the texts were mostly written in black prints on white background. Indeed, business persons then did not think that business cards too can have any aesthetic value or such value can help them to garner more business. However, people today understand that business cards are actually the face of the company and to attract the attention of the potential clients such cards should not only be informative, but also striking. Thanks to the availability of different materials as well as higher technology, one can now have outstanding cards printed at reasonable cost.
It is important to note that, because card stocks are generally thicker and more durable than ordinary writing paper, they are still being used for printing of business cards. Today, one can find them in different finishes; therefore, one can have business card print outs not only in full color, but also in between matte and glossy finish. Gloss aqueous coats and UV glossy coats are also other options; the later will give the cards extra shine and durability. What more can be said about this is, now most established printers have gone online, one can also have the option of designing his/her own card if he/she so wishes.
While putting in the order, one should make sure the thickness of the card stock is just right for business cards. In the United States, card stock thickness is usually measured in points; but in most other countries the term grammage is used. The matter to be printed is important too. A typical business card generally includes the cardholder’s name and designation, the company’s name and contact details. However, one should not try to squeeze in too much information; that will make the card look clumsy. Then again, if adequate information is not provided, the whole purpose of printing business cards will be lost. Therefore, one has a lot to decide before putting in the order.
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