Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Outlook of Advertising and Marketing Industry

By Keshav Dussal Subscribe to RSS | April 7th 2012 | Views:
loading
 
  



Advertising means creating awareness about new products and services. Advertising industry bridges the gap between manufacturers and customers. It is one of the rapid growing industries and contributes to substantial extent for economic growth. Measuring the return on investment in marketing is very tough.

According to advertising and marketing industry reports, in terms of global economic development 0.99% in approximately 57 countries constitutes broadcasting; movies, internet, and print media. As per market research reports European countries incurred more expenses on promotion than U.S. in 2005. Reports also highlight that growth if advertising industry may 5.6% to 5.3% in coming years. From market study it is predicted that contribution of marketing industry towards GDP may rise from 0.96% to 0.99% in next year.

As per advertising industry report United States of America earned $13.10 billion in 2006 from media and publicity. In this research report it is found that more than 30000 companies in United States of America operate in marketing industry. Some of the leading companies in the industry are Omnicom, WPP, and Interpublic. They all together generate up to $60 billion annual revenue. The annual income generated from each employee in advertising industry is $150,000. Reports say that 50 leading companies in the industry hold 40% of market share. As per the reports advertising industry has to face three types of risks structural risk, growth risk and sensitivity risk. Several factors like exchange rate, government regulations, and interest rates may affect advertising industry to some extent.

Advertising industry trends highlights that marketing expenses related to magazines increased by 7.1% in 2007 compared to that of 2006. At the same time expenses made on business magazines covering reports, business articles and business statistics reduced by 5.2%. According to market reports the expenses incurred on all the media reduced by 0.3% in as compared to 2006.

Advertising industry reports highlighted that more than 1370 magazines were launched in U.S. and Canada in 2006. In this report it was predicted that the number will increase to 26960 by 2007. It was determined that number of advertisement pages in magazines may reduce by 9%. This shift occurred due emergence of internet advertising. Due to this drastic shift studies determined that publishers may reduce paper size and weight to cut off the expenses. Reports analyzed that near about 19.2% was spent on magazines in 2007. Means there was 0.9% rise in expenses compared to 2006. Nowadays people are surfing internet to get business information so the demand for magazines has reduced. To reduce the expenses on marketing, resources should be executed in optimum and efficient manner, and promotion projects should be formulated by using appropriate technology.

Keshav Dussal - About Author:
Keshav Dussal is the author of this article. He has been demonstrating his writing skills by writing the articles for B2B marketplace reports from last two years. He also has a keen interest in writing stuff for Company profile related topics. He has written various articles on Advertising and Marketing Industry .

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/outlook-of-advertising-and-marketing-industry.htm

Related Business Articles Subscribe to RSS

Plast: international exhibition for plastics and rubber industry
Published by Francesca on January 23rd 2012 | Business
Plast, the international exhibition for plastics and rubber industry that takes place every three ye...
 
Ups and Downs within CAD industry – Has it affected business?
Published by Macjohn on August 21st 2012 | Business
Auto CAD became so popular that all engineering services was christened under “CAD Services”. Ho...
 
The development of network security cameras to the impact of the security industry
Published by Guardlyer on June 19th 2012 | Business
CCTV (closed abuttals television) cameras acquire been about aback able 70 years. They acquire ser...
 
Role of reclaim rubber manufacturers in the success of Indian rubber industry
Published by Deepti on May 10th 2012 | Business
The Indian rubber industry is one of the fastest developing industries with scores of brilliant oppo...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
CAD drafting – Emerging trends in engineering industry
Published by Kimberly Smith on June 16th 2012 | Business
For obvious reasons, CAD drafting services has secured a unique place amongst the upcoming technolog...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Indian packaging industry to get boost from Pharma and food industry
Published by Uflexltd Packaging on December 28th 2011 | Business
The packaging industry in India is creating ripples on the global front and is moving upwards to be ...
 
BOPP films project massive demand in Indian packaging industry
Published by Uflexltd Packaging on May 8th 2012 | Business
BOPP films represents one of the high-growth segments in the global plastic film and sheets industry...
 
Why customer satisfaction plays a very important role in the moving industry
Published by Samuel George on March 7th 2012 | Business
We all hate moving, the joys of shifting to another home are often drowned by the complexity and cha...
 
Great tools of industry: Woodturning lathe
Published by Mary Porter on June 23rd 2012 | Business
As you can imagine, things ranging from simple table legs to fine ornaments can be made using a wood...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
The uses of Citric Acid in the industry
Published by Tobby Heldson on December 7th 2011 | Business
Global Trust Enterprises a general trading company in Dubai provides quality Citric acid an organic ...
 
Need to consult an experienced distribution company to publish industry news releases
Published by Andersonclark on February 6th 2012 | Business
Online has been preferred for publishing business or industry news, simply because the news will spr...
 
One on one CCNA Exam Networking Interactive Training of the IT industry
Published by Water123 on December 25th 2011 | Business
A network+ certification is feather in the cap of any IT professional because the accreditation will...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
High voltage power supply devices are essential for your industry
Published by Julia Bennet on February 27th 2012 | Business
Power supply is something none of us can do without, whether we are domestic or industrial consumers...
 
Textile industry: a Major Sector in India
Published by Keshav Dussal on March 17th 2012 | Business
Business to Business portals helps to improve your business opportunities as per market trends. Manu...
 
Texas Utility companies offer best prices in the industry
Published by Jordan Adam on March 28th 2012 | Business
The fundamental reason for Texas Utility companies to maintain low prices whether for Business Elect...