Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Mobile Marketing and Events

By DanielSmith Subscribe to RSS | March 21st 2012 | Views:
loading
 
  



Be it a sport event, concert, television show or some other occasion, organisers have always looked for new ways through which they can engage their audience. It is not enough anymore to feed information to a passive audience but essential that they feel engaged in the occasion. Mobile technology is one effective way of achieving this.

Using mobile marketing to help promote events is not a new practice but it is one that will continue to evolve and improve. With the emergence of smart phones capable of an extraordinary range of functions, the future integration of mobile technology into organised events is certainly exciting.

Television has proved to be an effective user mobile technology as a way to further engage its audience. Shows such as American Idol who allow viewers to vote for their favourite contestants have been at the forefront of mobile use on television. Certainly, Idol owes its consistent number one rating in part to its engagement of viewers in allowing them to decide each season's winner.

The popularity of using mobile technology in television has translated to other types of event. Recently, the US Open tennis tournament made use of text marketing to fill in the downtime between matches. Prompts that appeared throughout the day on the replay screen called for the crowd to vote on such things as the upcoming song, trivia questions or just allowing patrons to message in why they love tennis. Organisers have said that future editions of the tournament will continue to use the system while also giving those who text in the opportunity to receive alerts on match scores and other relevant updates.

While new and innovative uses for text messaging are still being developed, the growing popularity of smart phones has given event organisers a far greater range of tools with which they can communicate to their audiences with. Applications for one allow organisers to create content that ties into their events. The US Open particular offered an application that allowed users to keep track of match scores and tournament information.

The social networking capabilities of phones though is something that organisers are particularly excited about. The recent Red Bull Air Show used the social networking service, Whrrl, to create a society which interested parties could access from their phones. Because Whrrl takes account of a users physical location, those who joined the society were able to access exclusive content which tailored for them based upon their physical location.

DanielSmith - About Author:
For more information about Mobile Marketing Please visit http://www.txt2get.com/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/mobile-marketing-and-events.htm

Related Business Articles Subscribe to RSS

Android App Development is the new wave in the mobile market
Published by Elvy James on January 21st 2012 | Business
Kuware has an entire team of experts who develop Android apps for clients across a broad range of pl...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
Logic behind digital marketing
Published by Robert King on January 20th 2012 | Business
Digital marketing tactics are cheap and quicker than conventional marketing. For the cost-cut nature...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...
 
Twitter mobile application for great benefits
Published by Ashish Pandey on April 26th 2012 | Business
There are several Twitter apps available these days that can be used for one’s benefit and ease....
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Mr-junkcar.com coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get Mr-junkcar.com coupons Mr-junkcar.com coupon codes, free shipping discounts, promo codes at deal...
 
The Important Function Search engine marketing Services Manchester in the Success of the On-line Business
Published by Leila on May 31st 2012 | Business

Seo services Manchester have extremely vital role to play in receiving your site ranked in Googl...
 
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
 
Easy methods to Make Your Search engine marketing Campaign Productive
Published by Leila on May 31st 2012 | Business
There are lots of other Seo services Manchester these companies can present that will help you boost...
 
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...