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Letterhead Printing: Brand promotional Tool

By James Subscribe to RSS | November 30th 2011 | Views:

Letterhead plays significant role in communication with clients or other organizations. They are specially designed papers used for official correspondence. They contain all the relevant information about the products or project giving them a professional look. As these carry the impression of the organismic, therefore need to be designed so professionally.

Letterhead printing conveys an impression on the reader, an intellect and authority that an organization really needs to be considered reliable and credible. A custom printing really work wonders for putting impression on the potential reader. So, better concentration should be paid on the designing of the letterhead. Let’s have a look on the key components you should really include in your letterhead designs.

=> Logos/Designs – When it comes to creating letterhead printing, a company think of using a perfect logos/design that easily leave a long lasting impression on the reader and promote your business in a feasible and productive way. Using a quality glossy inks and better colors in creating the design of the logo keenly reminds others in identifying your branding.

=> Color – Creating an effective design using shaded of black and white help in saving money and gripping eye of the reader at their first glance itself. Using vivid colors prompt people to think outside the box. It as well helps in giving more identification and more character to your letterhead printing.

=> Paper Types/Inks – Using proper thick paper helps in creating feeling of professionalism on the recipients or reader. It easily meets a certain level of utility. Inks also come into play so choosing the proper style easily fits your company values the most excellent.

=> Addition of contact information – Letterhead printing include contact information and helps in creating every piece of correspondence your business need. You can add information in the margin for giving it a more contemporary look.

=> Call to Action – The wordings used in the letterhead printing should be call to action. It helps you in edging one line of text up there that would tempt people to buy your products or business.

Letterhead is such powerful promotional tool that helps one to build a powerful brand value in a very cost-effective manner. The growth of a business depends on letterheads as they help you bond with your clientele and support brand loyalty.

James - About Author:
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