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Lead Generation Guide for Small and Medium Businesses

By Jayden Chu Subscribe to RSS | January 9th 2012 | Views:

Singapore remains to be one of the top prospects when it comes to foreign investment. This Asian city-state still keeps on impressing numerous investors around the world with its incessant, powerful performance. This all the more attracts entrepreneurs out of the country to invest their money there. Not to mention that Singapore is just one of the few nations where there is harmonious relationship existing between the races. So, there’s no discrimination going on in this Asian country.

SMBs (small-and-medium business) enterprises take in a huge percentage of companies in Singapore. And one of the biggest battles they have to face on a regular basis is business sales lead generation.These SMBs often have a hard time in bringing in new customers for their sales pipeline. Taking into account the scarcity of resources they got—from machinery, money, manpower, materials, tools and experience, it’s not a surprise that they lament over their low number of sales-ready purchases.

Normally, passing the test of sales lead generation is the most rewarding experience which every business establishment really aspires for.If they could reach the required number of leads they’re aiming for, then they could envision a great leap in their performance and financial status. For SMBs which badly require the restructuring they need, here are some simple and useful tips on mastering the process of generating qualified prospects.

Employ the appropriate individuals possessing the right competencies. Marketing may be a non-core job only. Yet most organization are straightforward in saying that it’s one of the most critical as well as challenging part of business. The main aspect in this division is the manpower.Invest in getting capable staff which demonstrate the greatest return on your investment. Remember that in whatever kind of business, its employees are its best asset.


Don’t begin minus a leads database. Always begin your campaign by having an updated leads database. You need quicker and more precise procedure in order to acquire favorable results. In short, you promote your products and services only on those which most probably to purchase your products, particularly those sales-ready ones.Plus, a business contact list is the only tool to assist you on this. The business contact details kept within the data bank would provide you the key in order to target the potential clients as fast as possible.


Be persistent in telemarketing. No other method could target prospective customers within a few minutes and drive them to reply instantly other than telemarketing. Speaking directly to the prospects is the main aspect in any marketing campaign.Doing this to plenty of prospects everyday make it quicker to get hold of the opportunities whilst speeding up the whole process.


Have you considered outsourcing yet? Did you notice that the preceding three calls for a big amount of money? You can’t expect to operate a telemarketing campaign sans huge cash outlay. Then, your attention might be divided rather than mastering just your core business. To prevent huge cash expenditures while not sacrificing quality, find professional help from a dependable and reliable telemarketing services provider in Singapore.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to

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