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Increasing Customer Retention Rate for Your Cloud Hosting Business

By Phillip Mckenzie Subscribe to RSS | August 15th 2012 | Views:

Customer loyalty is an important aspect of your cloud hosting business that you need to maintain. Loyal customers will stay with you, not to mention promoting your business to others. This will make your IT lead generation campaign even more effective. Through word-of-mouth, you can persuade firms that you are the real deal and can provide them the needed cloud computing solutions for your business. The trick here is how to express your appreciation to your customers. This will also have an impact on your IT telemarketing, as well as your relationship with prospects. Lucky for you, there are several ways to do that.

1. Improve your "thank you" message – whether you give your buyers or customers a call or send them an e-mail, you need to make some improvements over it. After all, a little personalization is good, like providing some additional information, a help line, or, if you can insert it, a little promotion on some product or service that the customer might be interested in.

2. Improve your feedback channels – yes, talking to prospects is important to get IT business leads, but it is equally more important to handle the comments or complaints of your current ones. You do not want to make things more complicated by failing to understand what customers are saying or, worse, failing to hear what they wanted to say in the first place.

3. Not considering client cancelling as the sole performance indicator – sure, you might need to know the number of customers or clients that have just cancelled their business with you, but it is also important to consider the customers who are loyal to you and are helping promote your company. You also need to consider that as well, since you loyal customers can be a great way for you to promote your cloud computing company with less effort.

4. Delegate the job to someone competent – all right, it might be possible that you have no idea how to do this properly, so you might be compelled to outsource to a competent IT telemarketing company. In this way, you can be sure that your customers are properly handled, as well as the information these customers provided will be transmitted to you. You should not take this for granted, since this can make a lot of difference for you and your business.

5. Discuss the gains as well as the losses – one thing that you might note from a lot of marketing executives is their focus solely on the gains of their campaigns. Sure, no one wants to hear bad news, but there is no denying it that the losses incurred by your company should also be given consideration as well. After all, an IT appointment setting campaign must encompass all aspects of your operations, including the losses incurred. This will help improve your business performance in the long run.

Simply put, these are the facts that you need to consider if you want to show your appreciation for your customers. This is important for your IT lead generation campaign. Your existing customers are the best reference to attest your service thus, generating qualified cloud hosting leads for your business becomes possible with your loyal customers.

Phillip Mckenzie - About Author:
Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit

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