Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to do effective B2B Marketing with Less Expenditure?

By Keshav Dussal Subscribe to RSS | March 8th 2012 | Views:
loading
 
  



It is observed that many B2B enterprises doing online marketing for their products and services spend near about 90% of their marketing budget on developing colorful images and website. At the end they earn only 5-10% sales from such marketing. The expenditures made for marketing is less compared to that of the revenue generated from it. To avoid such inconveniences you should do proper marketing plan.

To reduce the cost of marketing try to work on the leads you already have in your database. Don’t go for another lead generation campaigning rather try to satisfy the current leads. For some reason your current customer might have not purchased products or services from you. So try to convince them or give some special services or offers to attract the current customers.

Marketing consultants recommend some marketing techniques for generating sales like public relations, Internet marketing, trade shows, database and direct mail. Try to maintain good relation with your current customers to convert them into loyal customers. Keep in touch with your regular customers through seminars, e-mail offers, e-newsletters and other marketing activities. This will influence them to buy your products and services. These marketing techniques may require take long period to influence the customer to buy your product but it will lead to more sales in future.

Some low cost tools for business to business marketing include friendly approach, direct mails, newsletters, directories, content, and banners ads. Your marketing team or sales team should practice friendly approach toward the customers. They should clarify all the doubts and queries of the customers relating to your products or services. Try to build positive perception about the product in the mind of the customers. Send mails to prospective customers who have shown interest in your products. Do banner ads on B2B portals this will attract the visitors to your products and will to increase product sale. Register on online B2B portals which offer various promotional services at low cost. This will help you to reach global marketplaces.

Many businesses prefer online marketing of products to reach maximum customers. You may feel that doing online promotion of your business may cost you a lot but the returns will be more. Select proper online marketing sources where you get maximum services at low price. Advertising your product on B2B portals will increase the number of visitors to your website. You can use this as database for your business and send them regular mails to attract them towards your products. You can register on online directories. You might feel how online marketing is cost-effective but to do global promotion it is the effective source. Select popular online marketing sources which are suitable for your business.

Keshav Dussal - About Author:
Keshav Dussal is the author of this article. He has been demonstrating his writing skills by writing the articles for B2B marketplace reports from last two years. He also has a keen interest in writing stuff for Company profile related topics. He has written various articles onB2B Marketing .

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/how-to-do-effective-b2b-marketing-with-less-expenditure.htm

Related Business Articles Subscribe to RSS

E-Procurement Software is ensures business internet presence
Published by Nairapost on January 9th 2012 | Business
Though, E-Procurement Software contains mixed variety for securing on-line marketer accession to the...
 
B2B business portal can attract customers with Mobile Marketing
Published by Uncleservice on February 25th 2012 | Business
B2B business plan creation is now days a creative and fully technical task. A successful B2B busines...
 
Commercial Storage Solutions, a valuable business ally
Published by Simon Dcruz on February 29th 2012 | Business
Beirut Moving and Storage is a leading storage solutions operator that specializes in working with l...
 
What is SEM and how does it affect your online business?
Published by Seexpertmoz on January 25th 2012 | Business
SEM or search engine marketing is a highly effective online marketing technique that targets search ...
 
An HSE Risk Assessment is crucial for any business
Published by Mary Porter on June 16th 2012 | Business
If you are a company with some staff to look after it is essential that you get an HSE risk assessme...
 
Avoiding the down sides Involving Corporate and business Homes
Published by Andrew Sebastian on July 30th 2012 | Business
When you go for a vacation, it would be a good idea for you to save a lot of money by preferring to ...
 
Having free classifieds websites to promote the business
Published by Ashish Pandey on March 22nd 2012 | Business
The free classifieds are the ones which can become one of the effective ways to promote a business, ...
 
Abacus a from a business point of view
Published by Vince Martinez on August 24th 2012 | Business
Abacus is a word with which the parents of children of the age between 5 t0 14 are fairly acquainted...
 
Outsourcing Payroll management services for small business in Delhi NCR
Published by Webin Lee on March 6th 2012 | Business
It is cheap to outsource the Accounting and Payroll services from the payroll management company rat...
 
Significance of business litigation matters
Published by Adli Law on April 5th 2012 | Business
Running your business smoothly in the market is not possible until you are fully armed with all lega...
 
Usefulness of online payroll company for small business
Published by Julia Roger on January 6th 2012 | Business
Small business establishments with around forty to fifty employees might require the services of pro...
 
New York Phone Numbers - Taking your business to a global level
Published by Alex Christopher on January 23rd 2012 | Business
New York phone numbers have a high value in businesses and if you can get one for your business, the...
 
Best Business Attorney: a requisite for the establishment of any business concern
Published by Bill Keith on April 27th 2012 | Business
The Best Business Attorney helps in the comprehensive juridical process right from the establishment...
 
Beekeeping as a hobby and lucrative business for bee lovers
Published by Cody on June 11th 2012 | Business
If you wish to start a beekeeping business there are certain things that you need to keep in mind. F...
 
There is a ton of kitchen equipment that you can take advantage of if you would like to create a catering business
Published by Adair Sawyer on May 17th 2012 | Business
So you are already starting to realize that you want to pursue the catering business. You think that...
 
How do energy companies calculate business gas usage?
Published by Sean Burke on May 4th 2012 | Business
The amount of gas your business consumes should be directly proportional to how much you pay.
...
 
How to build a vending business?
Published by Linda Marselli on July 23rd 2012 | Business
Remember those vending machines that allured you into dropping in a coin and getting what you desire...
 
Save money for business viewpoint with Bostonstore.com promo codes
Published by Gayathri NithyaDevi on April 30th 2012 | Business
Deals365.us-It is the right place for your all your shopping needs to save money. Find Bostonstore.c...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
How Outsourcing Singapore business startup can Benefit Your Business?
Published by Andrews Thomas on December 29th 2011 | Business
Outsourcing Singapore business startup services to a reputed service provider can benefit the busine...