Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to do effective B2B Marketing with Less Expenditure?

By Keshav Dussal Subscribe to RSS | March 8th 2012 | Views:

It is observed that many B2B enterprises doing online marketing for their products and services spend near about 90% of their marketing budget on developing colorful images and website. At the end they earn only 5-10% sales from such marketing. The expenditures made for marketing is less compared to that of the revenue generated from it. To avoid such inconveniences you should do proper marketing plan.

To reduce the cost of marketing try to work on the leads you already have in your database. Don’t go for another lead generation campaigning rather try to satisfy the current leads. For some reason your current customer might have not purchased products or services from you. So try to convince them or give some special services or offers to attract the current customers.

Marketing consultants recommend some marketing techniques for generating sales like public relations, Internet marketing, trade shows, database and direct mail. Try to maintain good relation with your current customers to convert them into loyal customers. Keep in touch with your regular customers through seminars, e-mail offers, e-newsletters and other marketing activities. This will influence them to buy your products and services. These marketing techniques may require take long period to influence the customer to buy your product but it will lead to more sales in future.

Some low cost tools for business to business marketing include friendly approach, direct mails, newsletters, directories, content, and banners ads. Your marketing team or sales team should practice friendly approach toward the customers. They should clarify all the doubts and queries of the customers relating to your products or services. Try to build positive perception about the product in the mind of the customers. Send mails to prospective customers who have shown interest in your products. Do banner ads on B2B portals this will attract the visitors to your products and will to increase product sale. Register on online B2B portals which offer various promotional services at low cost. This will help you to reach global marketplaces.

Many businesses prefer online marketing of products to reach maximum customers. You may feel that doing online promotion of your business may cost you a lot but the returns will be more. Select proper online marketing sources where you get maximum services at low price. Advertising your product on B2B portals will increase the number of visitors to your website. You can use this as database for your business and send them regular mails to attract them towards your products. You can register on online directories. You might feel how online marketing is cost-effective but to do global promotion it is the effective source. Select popular online marketing sources which are suitable for your business.

Keshav Dussal - About Author:
Keshav Dussal is the author of this article. He has been demonstrating his writing skills by writing the articles for B2B marketplace reports from last two years. He also has a keen interest in writing stuff for Company profile related topics. He has written various articles onB2B Marketing .

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Business Articles Subscribe to RSS

Creating a franchise business plan to evaluate investing in a franchise system
Published by Marcus Tarrant on July 11th 2012 | Business
Franchise businesses have a key advantage over exiting companies. They are usually franchising an ex...
Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
Considerations when choosing telephone systems for a business
Published by Jesse Wallace on May 17th 2012 | Business
How to choose a suitable office phone system.
Hire modern postal service providers for expedient delivery of your business mails!
Published by Robwillmas on May 10th 2012 | Business
what are you waiting for? Go for these new and extremely proficient postal service providers in the ...
Compete to Win can provide you with superior business planning London
Published by James Blee on June 16th 2012 | Business
Founded in 1997 Compete to Win is a specialist consultancy that provides assistance in all areas of ...
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
Importance of document legalization for smooth business transaction abroad
Published by Petesampras on November 25th 2011 | Business
Document legalization is mandatory for a range of documents like power of attorney, articles of inco...
Orvia Helping you take the journey of your business
Published by Ashish Pandey on January 30th 2012 | Business
It is the companies such as Orvia that can help you in getting the right business advice as well as ...
Giving your business a boost with merchant cash advance
Published by Joseph Richard on May 14th 2012 | Business
Every businessman has come across a time when he really needed an infusion of cash for his business....
How Commercial Lenders Can help Your small business
Published by Jonathan Latimer on February 16th 2012 | Business
Commercial lenders that permit you to apply loans online would make it more handy for you to create ...
Important things to consider before buying a business for sale
Published by Herry Smith on February 29th 2012 | Business
Buying a business for sale is a best approach these days as we can’t know if our newly established...
The importance of business attorneys
Published by Blossom Dana on November 25th 2011 | Business
No matter how talented someone is in his field, many times a business fails due to legal issues. A C...
Web design- tool for success in business!!
Published by Sudhanshusnv on February 29th 2012 | Business
A professional web design firm is a great investment for any business. There is a great chance that ...
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
How access control can protect your business
Published by on January 9th 2012 | Business
Access control comes in a variety of forms. You may choose to give your employees magnetic swipe ca...
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
The effect of current business news on the businessmen
Published by Nidhigupta on July 9th 2012 | Business
India came to be recognised for its business growth and development only in the 90s. And since then,...