Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to Build an Effective Direct Mail Marketing Campaign

By Greg Sands Subscribe to RSS | February 20th 2012 | Views:
loading
 
  



Are you thinking about utilizing a direct mail marketing campaign for the first time? Or perhaps you tried it but had little success with your direct mail initiatives in the past, now is a good time to consider the importance of effective design. You already have your intended target market established and you know what you company does better than the competition, so now is the time to reach out and show those potential customers exactly what you have to offer.

Draw Them In

If the unopened envelope is tossed in the trash or the postcard is never turned over, then your advertising direct mail is a failure. This points to the significance of the packaging. Imagine pulling an advertising flyer from your mailbox. How do you respond to it? Do different pieces get different levels of attention? Why? What catches your attention? What makes you cast it aside? Knowing and understanding your own habits and those of the people around you can help give you a clear picture of what you must achieve with your own marketing flyer, and, perhaps more importantly, how to approach the envelope that holds it. Images, color, different types of text, and even peak-through windows can help to ensure that your potential customer base actually sees what you have to offer.

Understand Trends and Remake Them

What’s great in your industry right now? What is pulling customers into stores around the country and beyond? Can your mailing call attention to that or even mimic the shape, style, or coloring of that hot product? Direct mail that is shaped and colored like a tire, an engine, or some other vehicle component, for instance, is likely to capture attention faster than a standard piece of paper. Don’t be afraid to think outside the box, or, in this instance, outside the envelope. This is a very important concept to keep in mind if you intend to run several advertising direct mail programs throughout the year. If they all begin to look the same, potential customers are more likely to toss them without a second look, missing out on exciting new services, products, or deals that might otherwise entice them.

Today’s Society Loves Interaction

Since the invention of the internet and the many fancy technological developments that have come after, people, in general, have developed a love for interactive media. Just because you are opting for direct marketing in the form of mailers instead of an internet-based format, doesn’t mean that you have to forego interactive advertising. Consider ways to make the recipient of your mailer engage with it. Pull tabs, stickers, stamps, scratch-offs, or even trivia-style questions that require the package to be opened for an answer can be effective and can improve your direct mail design.

Greg Sands - About Author:
Article Source: Mudlick Mail

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/how-to-build-an-effective-direct-mail-marketing-campaign.htm

Related Business Articles Subscribe to RSS

Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Necessity of Digital marketing Agency
Published by Robert King on January 23rd 2012 | Business
Digital marketing strategies are more cost-effective and non time consuming than traditional marketi...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
The Important Function Search engine marketing Services Manchester in the Success of the On-line Business
Published by Leila on May 31st 2012 | Business

Seo services Manchester have extremely vital role to play in receiving your site ranked in Googl...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
Easy methods to Make Your Search engine marketing Campaign Productive
Published by Leila on May 31st 2012 | Business
There are lots of other Seo services Manchester these companies can present that will help you boost...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...
 
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...