Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to Build an Effective Direct Mail Marketing Campaign

By Greg Sands Subscribe to RSS | February 20th 2012 | Views:
loading
 
  



Are you thinking about utilizing a direct mail marketing campaign for the first time? Or perhaps you tried it but had little success with your direct mail initiatives in the past, now is a good time to consider the importance of effective design. You already have your intended target market established and you know what you company does better than the competition, so now is the time to reach out and show those potential customers exactly what you have to offer.

Draw Them In

If the unopened envelope is tossed in the trash or the postcard is never turned over, then your advertising direct mail is a failure. This points to the significance of the packaging. Imagine pulling an advertising flyer from your mailbox. How do you respond to it? Do different pieces get different levels of attention? Why? What catches your attention? What makes you cast it aside? Knowing and understanding your own habits and those of the people around you can help give you a clear picture of what you must achieve with your own marketing flyer, and, perhaps more importantly, how to approach the envelope that holds it. Images, color, different types of text, and even peak-through windows can help to ensure that your potential customer base actually sees what you have to offer.

Understand Trends and Remake Them

What’s great in your industry right now? What is pulling customers into stores around the country and beyond? Can your mailing call attention to that or even mimic the shape, style, or coloring of that hot product? Direct mail that is shaped and colored like a tire, an engine, or some other vehicle component, for instance, is likely to capture attention faster than a standard piece of paper. Don’t be afraid to think outside the box, or, in this instance, outside the envelope. This is a very important concept to keep in mind if you intend to run several advertising direct mail programs throughout the year. If they all begin to look the same, potential customers are more likely to toss them without a second look, missing out on exciting new services, products, or deals that might otherwise entice them.

Today’s Society Loves Interaction

Since the invention of the internet and the many fancy technological developments that have come after, people, in general, have developed a love for interactive media. Just because you are opting for direct marketing in the form of mailers instead of an internet-based format, doesn’t mean that you have to forego interactive advertising. Consider ways to make the recipient of your mailer engage with it. Pull tabs, stickers, stamps, scratch-offs, or even trivia-style questions that require the package to be opened for an answer can be effective and can improve your direct mail design.

Greg Sands - About Author:
Article Source: Mudlick Mail

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/how-to-build-an-effective-direct-mail-marketing-campaign.htm

Related Business Articles Subscribe to RSS

How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Use of intelligent inserting for efficient direct mailing services
Published by Corporatemailing on July 20th 2012 | Business
The success of a company is determined by many key factors which if properly capitalized on can lead...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
 
Mr-junkcar.com coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get Mr-junkcar.com coupons Mr-junkcar.com coupon codes, free shipping discounts, promo codes at deal...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...
 
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...