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How to Be More Flexible in IT Lead Generation

By Phillip Mckenzie Subscribe to RSS | May 28th 2012 | Views:

Given today’s increasingly competitive business environment (which is a common theme in the area of information technology), you will agree that being flexible is one important trait that your business should have. Not that it is the magic answer to all your IT lead generation woes. This is just another way for you and your business to survive. After all, you need to be always ready to adapt to changes in the market, since this will dictate how you approach the B2B leads campaign. A flexible company will be able to go with the flow, able to get the IT sales leads that they will need. This is a necessity if you are using telemarketing to generate IT leads. That is the kind of environment you might want to have for your own business.


You can create that in your office, too. All you need to do is to follow these points:


1. No more long meetings – one thing that you need to know about meetings is that it consumes your time. Meetings longer than an hour reduce productivity, and ruin the pacing of everyone in it.

2. No long presentations – being to the point sends the message right away and gets the job done faster. Make your message short. If you cannot make the report shorter than 10 minutes, it is not reporting.

3. No to regular overtime – in the long run, too many overtimes will hurt your business. Just do your work within the time frame, and then rest. You can get more work done in this way. Seriously.

4. No irrelevant measures – too many metrics often result to too many data that have no use. If you want to really get good data in your IT lead generation campaign, use only what you need.

5. No more goals – you want to get a job done, right? Then assign roles to people who can do it. Simply having a goal will not cut it. It is better if you just get to work and make it happen.

6. No more data overload – another thing that can add to the confusion is when you provide too much information to your workers. It is better if you dispense info on a ‘need to know’ basis.

7. No more fretting on sunk costs – if you notice that your system is not getting the results that you want, then you should change it. Even if you spent a lot already, your firm’s future matters more.

8. No more moaning the failures – sure, failures can hurt a lot, but you can learn from it. No matter how big the failure is, at least there is a veritable treasure of information that you can use later.


There are plenty of other things that you can add to these points later on, but these eight points will do you just well. What is important is that you are always ready for change. No matter what the market brings, if you are aware of it, then you can adapt to these changes well.

Phillip Mckenzie - About Author:
Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit

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