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How to Advertise Better with Outdoor Advertising

By Harry Tan Subscribe to RSS | February 29th 2012 | Views:

Using different tools and techniques are essential when it comes to advertising. Advertisers and marketers would have to come up with ways to utilize the advertising medium in order to effectively communicate the brand message towards the consumer. Outdoor advertising provides advertisers with numerous opportunities and possibilities to come up with new strategies in order to make their advertising efforts more effective. Here are a few ways for advertisers to make better outdoor advertising:

1. Combine outdoor advertising with other mediums

Using outdoor advertising as part of the media mix has been proven to not only lift sales but also make other mediums more effective. Outdoor advertising is able to complement other mediums when a campaign is spread across a variety of mediums. It is also able to constantly remind consumers about the brand.

2. Style wisely

Take note that simple and clear works best and that less is always more especially in today’s environment wherein the consumer is constantly bombarded with advertising message. Make sure that outdoor advertising messages are uncluttered and that they are short and simple. The audiences for outdoor advertising are always in a hurry so they have limited time to view and take in the brand message. That’s why it is important to make sure that messages can be immediately understood by the passing consumers. They should be visible and easily read because otherwise, advertisers would have wasted a lot of money on a bad advertisement. Make use of outdoor Digital Media to make advertisements more interactive and engaging for the consumer.

3. Location! Location! Location!

The location of an advertisement is extremely essential to its success. Make sure that the advertisement is placed correctly. Outdoor advertising campaigns can be placed on a highway, a busy area or at a specific place such as malls and near schools. The placement of an advertisement will be able to help advertisers and outdoor Advertising and Marketing agencies to target their consumers better. It also provides advertisements the opportunity to be at the right place at the right time when the consumer is at the exact moment of making a decision related to purchasing. Advertisements can also be placed nearer the point of purchase which can give a greater call to action towards the consumers.

4. Target your audience better

People spend most of their waking hours outside their homes. That is why outdoor advertising can be a better medium for targeting audiences. Unlike TV, print and radio advertising, outdoor advertising can be placed at specific locations wherein it can advertise to a specific audience rather than blindly advertising to the public. Planning ahead can enable advertisers to reserve the best locations but there are also outdoor Advertising Agency with a team of media experts who can provide the solutions for the marketer’s advertising needs.

Harry Tan - About Author:
One of the Best Advertising Agencies in Singapore, SMRTMedia provides its unique expertise on Billboard Outdoor Advertisingthat results to 100% Successful Advertising Campaigns.

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