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How Can Call Answering Service Help in Prospecting

By Jon Cogan Subscribe to RSS | May 16th 2012 | Views:

All That Glitters Can Be Gold in Prospecting

To be successful in sales, having a list of prospects is absolutely essential. Your sales career could be at the pinnacle of success if you know how to prospect. Making use of a call answering service to increase sales is one way to achieve this. There are many ways in which a telephone answering service could benefit you. Cold calls, networking, mailing, and referrals are the best tools available for prospecting. A salesperson would not be able to manage all the levels comfortably, but a call centre with it’s multiple employees could very easily use all the tools at their disposal to make sure that your product is out there on everyone’s mind.

Action Plan for Great Sales

Normally, there are two types of ways you can increase sales by prospecting i.e., active or passive. Active prospecting using a telephone answering service to make cold calls is one of the more positive ways to increase sales. You can decide and inform the call centre staff whom to call, what to say, repeat calling, and the frequency of calls to be made. It can sometimes upset some of the recipients, but the overall success rate of cold calling is well documented. Using advertising, in which you have no control on the target demographics, on who sees it and their response, is one of the keys of passive prospecting. Your best bet would be to mix the 2 types, with active prospecting getting more of the share for a good result. Call centre staff need to be well trained on what they will be selling, getting the details of prospective clients right, and answering any of the queries put to them. There are software programs that can measure the period of each call, revenue earned, number of calls made, and the final results. Leaving this in the hands of a competent service provider means that you have much more time to concentrate on working out new strategies to improve and expand your business.

A Big Boost for Business

Using the above tactics, you can be sure that there will be a surge in your business venture. The final measurement of success will be if the product is commercially viable, and you can rest assured that using a quality call answering service with the most up-to-date and state of the art technology will boost your sales figures no end.

Jon Cogan - About Author:
Jon Cogan is an experienced Content writer and publisher for Business Development. Visit at to know more about Call Centres and Call Center Outsourcing.

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