Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Global Coalition Loyalty Programs

By Bharatbook Subscribe to RSS | July 11th 2012 | Views:
loading
 
  



Global Coalition Loyalty Programs: Affinity Marketing Opportunities for Financial Services Institutions and Other Organisations is a report about the increase in number and membership of coalition schemes that has occurred globally in recent years and the affinity and partnership marketing opportunities that they offer to financial services institutions, especially banks and insurance companies, and other organisations. In particular, the data collected for this study suggests that almost 650 million consumers are likely to be members of at least one coalition loyalty program, which is equivalent to around 14.4% of the world’s adult population. Coalition loyalty programs are potentially attractive partners for banks, insurers and other consumer-facing organizations for several reasons. These include: that they tend to have a high number of members relative to other affinity groups in any given country; that they are generally growing more quickly than other affinity groups; that their membership is often made up of consumers with specific characteristics (e.g. individuals with above average wealth in the case of hotel group schemes); that they incentivize consumers to buy products or services on a regular basis by awarding them points or miles in return; and that they are normally underpinned by sophisticated technology which facilitates marketing actions.http://www.bharatbook.com/market-research-reports/finance-market-research-report/global-coalition-loyalty-programs.html

Types of organisation that may be able to use this research include the following: - loyalty management companies: owners of coalition loyalty schemes include dedicated loyalty management firms as well as airlines, banks, hotel groups and retailers - in effect, this report is the first ever worldwide review of this market; - payment card issuers and networks: Finaccord’s research establishes that at least one co-branded payment card has been developed in association with 92 (80%) of the 115 coalition loyalty programs investigated - the share of partnerships of issuers and networks is detailed in full; - banks and insurance companies: coalition loyalty programs also provide a gateway to a huge number of consumers for other financial services institutions including providers of niche products, such as boat / yacht insurance and home assistance, as well as mainstream financial products; - other consumer-facing organizations: coalition loyalty programs also constitute an exciting affinity marketing opportunity for other international consumer-facing organizations which could include companies from sectors as diverse as computing, electronics, energy, floristry, food service, media and telecoms; - management consultancies: for consulting firms helping clients to understand their strategy with respect to coalition loyalty programs, this study will provide rapid global insight into the subject, saving time and effort on researching the subject separately. Industry Analysis

For more information kindly visit :

Global Coalition Loyalty Programs

Or

Bharat Book Bureau

Tel: +91 22 27810772 / 27810773

Fax: + 91 22 27812290

Email: info@bharatbook.com

Website: www.bharatbook.com

Follow us on twitter: http://twitter.com/#!/Sandhya3B

https://twitter.com/#!/bharatbook

Our Blogs : http://bharatbookblog.wordpress.com/

Bharatbook - About Author:
Bharat Book Bureau, the leading market research information aggregator provides market research reports, company profiles, country reports, newsletters, and online databases for the past twenty four years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/global-coalition-loyalty-programs.htm

Related Business Articles Subscribe to RSS

Undertaking an Extensive China market research
Published by Frank Joseph on July 6th 2012 | Business
Exporting to the market of China is one of the most feasible alternatives for any business owner hun...
 
Get success in stock market with Stock Market Browser
Published by William Jackson on July 30th 2012 | Business
Stock Market Browser has come up as a beneficial and ideal tool that is capable of taking an instant...
 
What can consumers do to get the best rates on the market?
Published by Sean Burke on May 4th 2012 | Business
The importance of comparing prices to find the best deals....
 
PVC Pipes market in India 2012
Published by Bharatbook on June 6th 2012 | Business
Bharatbook added a new report on "PVC Pipes market in India 2012" which gives an overview, Demand, ...
 
How to know the market value of your Used Heavy Truck?
Published by Liza on January 15th 2012 | Business
If you are considering trading in your used dump truck or used heavy truck, you may want to do your ...
 
If you’re in the market for folding patio doors of superlative quality then you need only consult Shaws Joinery
Published by on July 18th 2012 | Business
We have crafted folding patio doors, and indeed all manner of bespoke joinery solutions, for custome...
 
With over 20 years experience in the machine tools market T H Machine Tools is a name you can trust!
Published by Mary Porter on June 26th 2012 | Business
Machine tools are basically machines for shaping rigid materials such as metal usually by cutting, b...
 
Methods of making money in FX market
Published by Jane Cyrus on March 26th 2012 | Business
Foreign exchange is estimating the value of one currency in comparison with other currency which can...
 
Hyderabad Packers and movers the most competent in the market
Published by Ankita Gupta on December 19th 2011 | Business
Hyderabad is growing at a rapid pace. It is known as the pearl city of India. It is highly commercia...
 
The industrial safety helmet suppliers in the market
Published by Mayank Gandhi on June 20th 2012 | Business
Impresaa- safety helmet manufacturers have the required adjustments made which helps the workers to ...
 
Strategic Sourcing Pursuits Need More Proper care Simply because of the Volatile Home market
Published by Alcott Bailey on June 11th 2012 | Business
By way of present day unstable economic, reputable companies have been compelled to choose very much...
 
IMF cutting global growth forecast- Lagarde
Published by Bettina Azaria on July 18th 2012 | Business
Christine Lagarde, the chief of the International Monetary Fund that is IMF has reported that when ...
 
India Real Estate market is Flourishing Faster
Published by Maaya on February 27th 2012 | Business
Why India is becoming the leading destination for property investment? Well, today the outlook of In...
 
Boom in Mohali real estate market
Published by Ravinder on January 16th 2012 | Business
Investing in real estate is certainly not an easy job. One needs to bear in mind an array of factors...
 
Developing the market of the FRP products.
Published by Mayank Gandhi on March 28th 2012 | Business
classicfibreglassindustries.com: FRP products it is soon known as, the content comes in a cost-effec...
 
Learn about currency trading market
Published by Jane Cyrus on April 14th 2012 | Business
FX market is the biggest trade market of the world where profits in high amount can be earned....
 
Expanding Your Business to China’s market
Published by Frank Joseph on July 6th 2012 | Business
Expanding your business to China’s market gives you the task of altering your approaches and strat...
 
Basmati rice supplier – b2b rice suppliers at online market
Published by David Hudson on July 18th 2012 | Business
Rice; a staple food of Bangladesh, heavily consumed in India and the Asian continent as its top prod...
 
The international situation and the labour market
Published by Amd on December 23rd 2011 | Business
Se intrevede ca sfarsitul de an vine cu ceva tulburari de ape in zona economica. Dupa un an 2011 in ...
 
For the ultimate luxury of business jets with a reliable, precise service contact the market leaders at Airmayfair.
Published by on June 21st 2012 | Business
We take our position very seriously, ensuring your trip is a safe and secure, and are very aware of ...