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Getting the Most from Your Trade Show Displays

By Miguel Torres Subscribe to RSS | June 27th 2012 | Views:
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Trade show displays can help businesses establish their presences and promote their products or services at trade shows and other events and locations. To get the most from a trade show display, a representative should select a display with the business in mind, continually tailor the display to the business, and find creative ways to keep the display in use.

Choose the Display with the Most to Offer Your Business

Attractive and efficient trade show displays can reflect well on the companies they represent. In particular, a business representative should select the trade show display that best suits the business’ brand, taking the displays’ functionality and overall look into consideration before making a selection.

Displays at a trade show should necessarily differ from each other based on the most suitable presentation techniques for each business’ products and services. A company with products and services that lend themselves to demonstrations can benefit from certain trade show display features, including podiums, countertop areas, and flooring tiles that create a standing area. A business with key products that can be used to create a compelling visual display can benefit from a trade show display with features such as enclosed display cases and ample shelving space that best show off these products.

Keep Your Display Fresh to Generate Interest

A new trade show display is fresh and exciting by nature, but most well-designed displays are intended for repeated use. To keep a display generating interest over time, a representative must continually assess the display’s effectiveness and update it as needed. A display should evolve with the brand and its products and services. Changing graphics regularly to display images of new or seasonal merchandise helps keep trade show displays up to date. Adding or replacing carpet tiles, tabletop displays, signs, workstations, and other features also refreshes displays.

Get Unlimited Use From Your Display

Trade show display use does not need to be limited to trade shows. Business representatives can find many opportunities to attend other events where their trade show stands are welcome, such as local markets and fairs. They can also create their own events at various locations, setting up their trade show stands and holding presentations or raffles, or engaging audiences in other activities. A trade show display need not always be on the go. When trade shows and event schedules are slow, their displays or elements of those displays can be used at business locations. For example, the entire display could be set up in the lobby of the office location to introduce potential customers to a new product line, or a single banner stand could be set up outside a store entrance to increase traffic when the permanent store sign is not highly visible.

Skyline Chicago is part of the global Skyline Exhibits network that includes more than 1,500 employees worldwide. Skyline Chicago is a leading provider of custom Chicago trade show displays and Chicago trade show stands. Founded in 1980, Skyline Exhibits is the source for unforgettable face-to-face marketing experiences. The company holds more than 100 patents and has been repeatedly recognized for its creativity, innovation and performance.

Miguel Torres - About Author:
Chicago Trade Show Display

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