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Difference between Search Engine Marketing (SEM) and Pay Per Click Advertising

By Wsiworld Subscribe to RSS | August 6th 2012 | Views:

With organic or unpaid search engine optimization, your Internet marketing Consultant can use techniques to improve your page’s ranking on the results pages of search engines. They do this by leveraging different methods including: link building, use of optimal keywords and keeping your content relevant and new.

What is paid or pay-per-click optimization?

In this case, a business pays for advertising which will allow your website to be listed on the top pages of a search engines results pages. Some search engines differentiate between paid and unpaid results while others do not. With pay-per-click advertising, you only pay for the number of customers that click on your ad, which leads to your site. The cost per click depends on the popularity of the keywords that you incorporate and the number of other companies that are interested in these keywords. Search engine marketing (SEM) utilizes this technique to improve your overall search engine optimization strategy.

Why work with an Internet marketer?

If you are looking for search engine marketing help, a marketer that specializes in this field will provide you with the guidance that you need. Search engine optimization is a highly specialized field and it is an art to master. Most companies do not have the necessary skills and resources to internally manage their search engine optimization efforts efficiently and this is why they choose to outsource.

WSI Internet Marketing is the leading provider of online solutions for businesses around the globe. Contact your local WSI Consultant to speak about developing the right search engine marketing strategy to get your company the results that you are looking for.

Wsiworld - About Author:
About WSI:
WSI is the world’s leading Internet Marketing & Online Promotion service provider offering SEO, SEM, PPC, web development, social media marketing, mobile marketing and other internet marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. WSI Internet Marketing offers world class digital marketing services for businesses across the globe. Contact your local WSI Consultant to learn how your company can effectively leverage social media marketing. Visit for more information.

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