Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Creative Billboard Outdoor Advertising

By Harry Tan Subscribe to RSS | December 9th 2011 | Views:

Most advertisements these days use advance technology and large screens. Never would you expect to see a billboard as repulsive as Lady Gaga’s Meat Dress. I mean, who would ever think of making an advertisement that would make people want to look away and vomit? The goal of any Billboard Advertising and marketing campaign should be the complete opposite, right? But that’s what Warner Bros. Pictures did. And hey! It worked! To promote the upcoming movie “Contagion” directed by Steven Soderbergh, Warner Bros. Pictures hired microbiologists and immunologists to create their super contagious, disgusting and one- of- a- kind billboard made of growing bacteria and placed it in an abandoned storefront window in Toronto. The scientist used live bacteria and allowed it to grow and spell out the name of the movie on the billboard. As expected, passersby were both revolted and amazed by their campaign but the good news was that they were given free passes to see Contagion and other themed prizes. Sweet!

What made their billboard work? Well first of all, it’s because we’re all so used to seeing clean and flashy billboard that it has become pretty mundane. Their outside the box idea is so fresh and different compared to the rest of the billboard we have been exposed to. Plus, it is so creative and cleverly executed. It’s pretty amazing to witness real live bacteria grow and spell out a word. And this really was an effective Out of Home Advertising campaign since they were able to deliver their message effectively to the public.

Contagion is an action- thriller about a deadly disease that is sweeping through the nation and killing anybody. Making a billboard out of diseases and placing it in an abandoned store sends out a clear message of what the movie is about and what the audience can expect from it. And that is really what makes up successful advertising campaigns. It is having the ability to surprise your audience, send your message loud and clear, and having that “call- to- action” factor. And the Contagion ad had all that. With the bacteria, the setting and the free movie passes. Personally, I can’t wait to see that movie despite the infectious diseases that they have been growing on their billboards.

Creating successful advertising campaigns does not necessarily mean that you have to use all the latest gadgets or creating a gigantic billboard to get noticed. All it takes is a creative idea, a clever execution, and a simple solution. Having the right platform and being at the right place at the right time can make all the difference in an advertisement. Out of Home Media Owners can provide the solutions advertisers need to create outstanding campaigns with their strategically placed platforms and innovative ideas.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check:

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Business Articles Subscribe to RSS

Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
Why rattan furniture are suspicious top for outdoor purpose
Published by Addamsmith on April 24th 2012 | Business
Rattan furniture is considered best from several points of view for outdoor purpose, about which we ...
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
Ideas for Planning an outdoor kitchens
Published by Mark Taylor on August 21st 2012 | Business
These zone points when framed out exactly can make a great outdoor kitchen. All that is needed is pr...
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
Patio sets are comfortable for your outdoor activities
Published by Blossom Dana on December 24th 2011 | Business
Patio sets has become comfortable furniture to be used in the backyard for relaxation and comfort. P...
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
Tent Rental the perfect solution for outdoor events
Published by Julia Roger on December 13th 2011 | Business
Getting married in the future and considering a marquee hire for your upcoming event? Tent Rental i...