Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Catalog Printing Tips for Newbies

By Kate Manheaven Subscribe to RSS | January 14th 2012 | Views:

Catalogs are excellent promotional materials that can drive sales effectively. Even as online marketers shun the use of catalogs, many companies are still using these printed materials as part of their direct marketing strategies. And since these companies are enjoying great returns for their efforts, who are you to argue with success? Whatever product you are selling, catalogs are more than capable of generating leads and boosting sales.

If this is your first time to oversee a catalog printing task, then you will find the following tips useful for you:

Look for a designer

In creating your catalogs, you cannot do all the work by yourself. If you want to make the most of catalog printing, then you may have to rely on other people’s expertise, especially with the design. A professional graphics designer can help you create the best design layout and catalog cover that is sure to attract your target market.

Create a practical timeline for the entire process

There’s more to catalog printing than running into the paper to the machine. You need to consider several elements such as the design, proofreading, revising, etc. Basically, the printing, binding and mailing can take about 2 weeks. A well-thought out schedule will allow you to keep track of the process as well as make sure that you are well within your budget.

Decide on the overall style

Work with your designer to determine the style that is most appropriate for your products. For example, are you going to need specific backgrounds for the product photos? Regardless of the way you want to present the products, make sure that all the pages are consistent with the overall style or theme.

Prepare the products for the photo shoot

For a more efficient process, collect and organize the product ahead. Make sure to use samples that are clean and without any damage. If possible, have a few more samples handy just in case there’s a breakage or anything. Take note of proper lighting to showcase the products well.

Write simple and accurate copy

Make sure that you have collected all the necessary information before setting to create the content of the catalog. Remember too include details such as product name, prices, and descriptions. See to it that the products are in their proper categories. In writing product description, use simple language and make it as short yet all-inclusive as possible.

Select a reliable printer

Catalog printing is basically a very specialized process. Even so, you can always find a professional online printing service provider that is capable of getting the job done for you. Search the Internet and create a shortlist of providers that meet your requirements as well as your budget. To give more value to your money, consider hiring a company that handles mailing services as part of their service package.

Catalog printing is an investment that can surely give a boost to your marketing efforts. Done right, it can provide you with an edge to attract new customers and drive sales. So always remember these tips when you print your catalogs.

Kate Manheaven - About Author:
Visit this site to read more about catalogs and catalog printing

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Business Articles Subscribe to RSS

Things to think about when using promo coupon code for printing online
Published by Manohar Sai on January 9th 2012 | Business

This happens when you've found out too late that you can't use your ...
Black and Orange is a full service design agency that offers digital printing services and so much more
Published by Angie Turner on June 18th 2012 | Business
Black and Orange Creative is a full service design agency with a wealth of experience, and the creat...
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
Make your pictures livelier with color printing
Published by Robert Samuels on January 2nd 2012 | Business
The inks which are used for the color printing are considered to be semi-transparent. They seem to o...
The growing need of trade printing
Published by Angie Turner on June 13th 2012 | Business
The concept of trade printing is not a new one. It generated from the need of the businesses that ne...
Customized t shirts|screen printing Las Vegas
Published by Selinadicousta on July 6th 2012 | Business
T-shirts often serve as a form of self-expression. The words and graphics that people wear give them...
What are the benefits of short run brochure printing?
Published by Robwillmas on June 20th 2012 | Business
Short-run digital printing guarantees a fast turnaround to print your materials. Indeed, the set-up ...
A1 Acetate is just one of the printing services that Ezeeplan can offer
Published by James Blee on June 17th 2012 | Business
Our most popular service is to translate content from smaller scales to A1 acetate or paper sizes. H...
Tits and Bits of brochure printing
Published by Robert Samuels on January 2nd 2012 | Business
There are many steps to brochure printing. At first you should consider whether you have proper amou...
Websites that aggregates a significant number of printing coupons or codes
Published by Manohar Sai on January 9th 2012 | Business
It is wise to read all the terms and conditions of each website you sign up for and familiarize your...
Giclee printing London explained
Published by on June 16th 2012 | Business
Giclee printing London may be something that you are not overly familiar with unless you are a fan o...
Are you looking for Large Format Ink for your printer and proper printing
Published by James Blee on June 17th 2012 | Business
Many people use large format printers to product top quality stunning images, and to achieve the abs...
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
Create screen, t shirt printing from graphic designer las vegas at accenttshirts
Published by Selinadicousta on July 24th 2012 | Business
There are multiple reasons why people would need to put in a bulk order of t-shirts. The reasons why...
Color printing for business needs
Published by Glyn Jones on August 9th 2012 | Business
Full color printing services are increasingly preferred the black and white cards for the simple rea...
Custom screen printing t-shirts
Published by Selinadicousta on July 23rd 2012 | Business
When people are selecting a company to make them a bulk order of tees, there are certain things that...
How to find the perfect printing service for prospering your business
Published by Robert Samuels on December 15th 2011 | Business
Read this article to know about the necessity of the printing service providers for making your busi...
Get different screen printing, t shirt printing services at accenttshirts
Published by Selinadicousta on July 9th 2012 | Business
Las Vegas is a town that many people visit and is also a big producer of tee shirts that can be take...
Large format printing and banner printing
Published by Mary Porter on July 4th 2012 | Business
If you are looking for large format printing you want be sure that you are getting the best possible...
Key points meant for using the services of the secure printing facilities
Published by Ema Sis on January 17th 2012 | Business
Printing services is among the main formula on the production increase along with advertising phases...