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Business Directory : Ensuring Traffic to Make More Money

By Elissa Joyce Subscribe to RSS | January 12th 2012 | Views:

Globalization has changed us how we get the things that we need. In the past, we are getting most of the products and services through the local stores. However, as the world market moves in the country, we must transact now with other countries to get the items that we need. Before, it is impossible to transact your business with the other side of the world without making an overseas call and getting their local phonebook. Fortunately for us, the advancement of technology that leads to a high speed internet connection has enable people to do everything online.

Getting to Know More

As mentioned, local phonebooks had been utilized in the past in looking for a company to get what we need. Nowadays, the traditional yellow pages that we have in our house have an online version already. In fact, companies prefer more a business directory online because it is free and more potential customers are using the online versions than the printed ones already.

Business directories are defined as websites offering free listings of companies offering products or services to the public also without a fee. More often, businesses are being categorized by business type, location, the size of the company, volume of order, and activities.

Appearance of the listings from different online directories varies. However, these are some of the most common data you will see when you click a company such as business name, location, telephone numbers, type of service, description of the company, links to the main website, pictures, and sometimes video profile. The main purpose of a business directory is to ensure a number of visitors going to the company’s website.

In short, it acts like a back link to add or maintain a traffic the main website is getting. More often, online directories give free listings to companies but when it gets famous they offer premium listings. These premium listings can make a business name appear on the first page which potential customers often call.

Putting Your Company in the Directory

The advantage of the online version to the traditional phonebooks is the search option. With printed phonebooks, you must go through the pages to find the company you have in mind; while with online versions, you just need to type in the company name and the online directory will do the search for you. As mentioned, website directories display their categories differently like in KwikGoblin the directories for business is only a main category so you have to click it first to enter and see the items and subcategories in it.

If you are a business, you can submit or add your business name to the business directories, you just simply enter the important information needed to display your ad in the directory. Featured listings needs payment but your company name will be displayed in highlight and bold. Before agreeing to the terms and conditions of the site, make sure to read everything to avoid any future problems. Typically, the website is preferred to be in English so that everybody in the world can understand although some may allow listings in your local language.

Elissa Joyce - About Author:
If you are looking for a good business directory to add your company, KwikGoblin is the right for you. Thousands of potential customers visit the website everyday to make a search. You can visit their at

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