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Benefits of IVR Survey

By Snooozy Subscribe to RSS | December 23rd 2011 | Views:
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IVR means interactive voice response, which is a technology that allows individuals to commune with computing machine through speech. IVR systems are the devices through which IVR technology functions.

In their most significant form, IVR systems work by using a phone with speaker & microphone, a phone service circuit, IVR application & catalog comprising the information that callers are trying to get at.

An IVR survey shares countless features with a phone survey since the survey is carried on over the phone. But instead of having a live querier perform the survey, the survey is presented by using a recorded script. The responder is requested to enter his answers using the keypad of the phone and by speaking free-form comments. Since there's no questioner to clear up the questions, the script must be easy and anticipate all the feasible responses someone being surveyed may have.

Following are the benefits of IVR Survey:-

Speed of Survey Data Collection: -

The most prominent advantage of the IVR survey system is how rapidly a company can gather feedback from a person. Within 5 minutes after a service interaction is completed, an organization can get feedback from the client about their experiences.

Service Recovery Flag: -

That finished survey from the responder gets examined instantly by the IVR survey program. Administration can lay down measures to flag a particular survey reaction for assessment. The client could get a call instantly to deal the matter.

Lower Survey Response Bias: -

Answer bias outcomes from a responder's sensitivities when they take part in a surveying routine. Usual ones are consent where the responder gives the reply he finds the surveyor needs and auspices where the responder gives a reply to please the questioner. As the responder is communicating with a machine, the probability of any answer bias is much cut down. Nevertheless, the opposition may prove true should a low mark outcome in an instant carry out telephone call by a designated manager.

Lower Cost for Larger Survey Programs: -

IVR surveys have a price model that has high fixed charge, but lesser variable cost. The script should be formulated and recorded that can be pricey. But the price to deliver every individual survey is comparatively small.

IVR surveys can be a very practicable device to get immediate feedback for transactional surveys, and they are pliable enough to be used in other situations as well. Nevertheless, care must be the main point of the survey questionnaire design, which the Sears IVR survey definitely did not do.

For more info:

Snooozy - About Author:

Automated Phone Surveys
Public opinion research

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