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From Past to Present: the Many Marketing Faces of Subaru

By Sebastian Gaydos Subscribe to RSS | July 17th 2012 | Views:

Car companies come up with the wittiest ads and slogans to reach out to millions; they have to. The Japanese car maker Subaru has its own share of ads and slogans that left mixed reactions around the world. Whether these ads trended or flopped, they’re all worth a second pass.

Like most car ads, slogans tend to sum up the features of a specific car in a few words arranged in a witty manner. Other than TV ads and on-site marketing campaigns, print ads provide a vital boost to sales for car companies like Subaru. Some are funny, inspirational, or admirable due to the fact that the slogan itself makes sense. Here are some examples as to how Subaru marketed their cars in print media.

Dear Subaru

The “Dear Subaru” campaign allows Subaru owners to send stories of their exploits with their cars like the Impreza. Some of the cars featured on the ads were damaged or totaled because of road mishaps. As of 2012, Subaru is still accepting stories, as well as photos of the Subaru standing the test of time.

One “Dear Subaru” ad in 2011 featured a white Forrester that got into a freak accident involving a puma chasing an antelope. Despite the Forrester suffering heavy damage to the windshield and the front section, the driver drove out of the wilderness safely and lived to tell his tale.

Subaru Outback Detergent

When Subaru first released the 2010 Outback, they added a clever twist to prove that their SUV was designed for rough terrain. They endorsed a detergent designed for removal of dirt and mud from the car. The bottle of detergent is free when people purchase the 2010 Outback at Calgary Subaru dealers and other Subaru dealers in the area. Of course, that promo is long dead now, but it was a funny and interesting twist.

Air bags save lives; all-wheel drive saves air bags

This slogan goes way back to the debut of the 2006 B9 Tribeca SUV that featured an all-wheel drive. Subaru car dealers in Edmonton, at the time, sold the B9 Tribeca where its all-wheel drive function enhanced the traction of the vehicle. This lessened the chances of a collision, which is the case for the automatic deployment of airbags.

To see more of Subaru’s advertising campaigns from the old times to the modern era, visit the website at Still, nothing beats checking out Subaru cars for yourself by visiting car dealers Edmonton residents frequent.

Sebastian Gaydos - About Author:
For more details, search Calgary Subaru dealers,car dealers in Edmonton and car dealers Edmonton in Google for related information.

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